Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for improving your SEO.
We recently blogged about blogging – specifically, we offered a handful of tips on how to make your blog posts read and perform better.
Of course, as anyone who has been around digital advertising and marketing for awhile knows, success in our field isn’t about just what you have to say. It’s about how you go about saying it. And the more friendly and attractive you can make your site content to the search engines, the better chance you’ll have of attracting attention to that content – and by extension, your site and your brand.
Search Engine Optimization, or SEO, has become both a buzzword and an art form – some might say dark art form – in and of itself. But SEO isn’t really this great mystery or magical, confusing entity that so many people want to make it out to be. At its heart, SEO is simply a collection of “best practices” you can implement to ensure that your site – and its content – performs at an optimal level.
Chances are, your blog is a key component to your site. And the more blog posts you author and share with your audience, the more opportunities you have to improve the overall visability, viewability, and overall SEO quality of your entire site. As well as your overall brand or business.
To that end, we offer a handful of tips on how to make your blog posts more SEO-friendly. Enjoy.
- Write a Compelling Headline: We’ve blogged here before about the importance of crafting a compelling and powerful headline – whether it’s in a digital ad, an old-school print ad, or a blog post. You want to “hook” your audience right up front, and a great headline goes a long way towards doing that. So spend some time on your headline. Make it strong. Make it alluring. Make it clever. Make it cool. Maybe even make it a bit…edgy. Or funny. And don’t be afraid to try different approaches.
- Use Great Subheads, Too: Headings structure the entire page, so it’s important to use headings to achieve optimal SEO results. Headings help Google easily understand the main topics of a blog post, and subheads help your readers find their way through your posts. They also help keep them engaged and involved in your content. Want even better results? Use some of your keywords in your headlines and subheads.
- Make it the Right Length: Again, it’s best to keep in mind what 800-pound online gorilla Google prefers here. And Google likes fairly long articles. At the bare minimum, your blog post should be 300 words long. But don’t make it too long. Remember, at the end of the day, it’s human beings who are reading your blog posts. And nobody wants to have to work too hard (nor too long) to digest or understand online content. As a general rule of thumb, it’s best not to exceed 750 words in most of your blog posts.
If you’re still reading this blog post right now, well, then we don’t really need to say too much here, do we? People seem to really really enjoy “how-to posts.” And lists. Lots and lots and lots of lists…
- Link to Previous Content: Wherever possible, it’s best to link back to some of your previous blog content. If you already wrote some content about (or similar to) the topic or subtopics of your current post, link back to those posts too. Not only will this enhance your ranking in Google (the technical term here is “link structuring”), but it will provide more of a sense of authority and mastery on your subject matter to your reader.
- Post on a Regular Basis: For anything to stay alive, it has to move. For anything to grow, it must consume. So keep providing your readers with fresh content to consume. And keep things moving by switching up the topics, thoughts, and learnings in your blog. Adding actual and functional information to your site tells Google that your site is very much alive. And well. And if Google thinks your site is not active…it will crawl it less often. Then your chances of appearing among Google search results will dwindle. Of course, your readers won’t stick around either – unless you keep giving them a reason to come back.
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These are just a few tips, tactics, and techniques you can use to make your blog posts stand up, stand out, get attention, and cut through the clutter – both with your human readers and the robotic search engines alike.
If you’re looking to achieve the same results with your online advertising efforts, you should contact us here at Boost. And get on board with the Boost Creative NetworkÔ – the only cloud-based, people-powered platform that helps advertisers and agencies create, refresh, and manage compelling ad creative at scale.
Contact us today to see how we can help you do great things online!