Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing great twitter posts.
Social media mavens everywhere recently celebrated the 10th anniversary of the very first Tweet, which was sent by @Jack on March 21, 2006.
(That’s now-39-year-old Twitter co-founder Jack Dorsey, by the way.)
Fans and advocates of the popular “micro-blogging” platform have ensured that Twitter has grown by leaps and bounds in the decade since. And while Twitter seems to be dominated by celebrities, media types and “newshounds,” there’s plenty of room for advertisers, marketers, brand advocates and the like to make an impact too.
By building an engaging and engaged community on Twitter, marketers can secure website traffic, click-throughs, conversions, and other metrics that really matter. The smartest and most ambitious brands are using Twitter to not only interact with consumers, but provide real-time customer service and personal attention.
Of course, Twitter can be tricky, too. You have just 140 characters to get your point across, so there’s no room for mincing or wasting words. To that end, here are a handful of helpful tips for writing Tweets that make people get up out of their seats. Or at least engage with you or your brand for a moment or two in the course of their busy, distracted day.
1. Think like Your Viewers: Sounds simple, doesn’t it? But you might be surprised how many people forget this vital rule of thumb on Twitter (or across other advertising and marketing mediums). For your Tweet to really hit home and move the needle, it must appeal most to your viewers, readers, consumers, and fans. Not to you. Of course, there could be some wiggle room here if you’re an ultra-premium celebrity brand (or a celebrity). But generally speaking, stop and think about who you’re Tweeting too before you fire it off.
2. Headline Your News: Twitter is ultimately all about sharing links. But you’ve got to give people a good reason to click on those links. Think about this in terms of crafting a compelling headline. Remember that Tweets come and go – quickly, too. So sell them your link. In a way that doesn’t feel like a hard sell. Or any kind of sale at all. Hook them with a headline. Write a really good headline, and you might just assure yourself a whole slew of re-Tweets (RTs for short).
3. Proper Punctuation, Please: Sure, it’s almost fashionable to write in a sort of post-modern patois on Twitter (U know, sumpin like dis), especially given the tight character restriction, short shelf life, and even shorter audience attention spans. But unless you’re a celebrity yourself, you want to avoid this temptation. If not, you’ll just come across looking contrived. Or not very bright. Or maybe even both. So do your best to use proper punctuation. And resist the temptation to end every sentence or post with an exclamation point.
4. Use Smart #Hashtags: As much as you might not want to admit it, hashtags (#) matter today. A lot. Smart and “trendy” (or “trending”) #hashtag usage will increase your Tweet’s visibility on the platform, and can inject you and your brand into larger discussions, topics, and trends. So if you’re writing or sharing something about, say, #marketing, make sure to include the hashtag #marketing. Like anything else, don’t overdo it with the #hashtags. Remember that #enoughisenough.
5. Think re-Tweet: Remember, one of your major goals when crafting Tweets is to entice and score re-Tweets. Do truly do this effectively, you need to leave a little “air” at the end of your Tweets. It’s best to try to leave 20 blank characters, thus giving your followers enough room to re-Tweet your posts to their liking. In other words, your entire Tweet should be not 140 characters, but rather 120 characters. At most. That takes practice, too. So have at it. And have fun while you’re having at it.
At Boost Media, we know a thing or two about social media. We work with leading social and app marketers like Zynga and Scopely, helping them generate ad creative, test new approaches, and drive user acquisition. Because we can help generate new ad creative for different devices at-scale, we reduce operational complexity and free up time for testing and optimization.