On Friday, Boost Media’s Rob Lenderman and Michael Feldman hosted a Google Hangout broadcast hosted by Google Partners. Titled “Marketable Moments: Crafting Successful Creative,” Rob and Michael discussed how ad creative works in the marketplace, and how testing and optimizing your messaging strategies can increase campaign performance.

Over 500 attendees joined the hangout and participated in the Q&A session following Rob and Michael’s discussion.

Missed the hangout? No worries! Watch the full broadcast and Q&A session here: Marketable Moments: Crafting Successful Creative.

 


About Boost Media

Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale.

The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.