Google just made some huge AdWords innovations for a mobile-first world. Here’s how this announcement impacts you.

Expanded Text Ads

Earlier this year, Google removed sidebar ads on desktop to improve the search experience and make it more consistent across devices. This paved the way for the biggest changes to text ads since AdWords launched fifteen years ago: Expanded Text Ads.

New Expanded Text Ads provide more ad space so advertisers can showcase more about their products and services to their audience. Google reports that some advertisers have seen up to 20% increase in click-through rates compared to the current text ads.

Here’s what’s changing:

Screen Shot 2016-05-24 at 9.52.29 AM

What it Means for Advertisers: First Mover Advantage

Advertisers who move quickly and adapt to the new format stand to benefit in two ways. First, advertisers that leverage the additional creative real estate can weave in new messages as they communicate to their customers, resulting in more clicks and purchases. Second, ads in the new format will look more aesthetically appealing compared to the older ads that do not read properly displayed by advertisers that don’t switch over.

“We encourage you to start planning for this upgrade before it rolls out later this year,” said Google’s Senior Vice President, Ads and Commerce, Sridhar Ramaswamy, in a blog post announcing this and other news from Google Performance Summit on Tuesday.

More than 9 billion ads being impacted by this change, which means that all advertisers will have to react quickly, and probably spend more marketing dollars to adjust and profit. Boost is uniquely positioned to help advertisers by using an Expert Marketplace of more than 1,000 professional copywriters to write and rewrite billions of desktop and mobile ads being impacted by Google’s Expanded Text Ads. Contact us here to learn more.

 


About Boost Media

Boost Media is the leading digital ad creative marketplace for marketers managing search, social, video, or display advertising. Boost Media brings together an automated SaaS platform with the largest Expert Marketplace of professional copywriters and designers, to deliver high-quality ad creative and testing insights to marketers.

With over 1,000 experienced copywriters and designers in the Expert Marketplace, Boost Media can provide the scale and speed to meet the most fast-paced and complex digital campaigns. Based in San Francisco, Boost Media has delivered more than one million optimized digital ads to more than 200 leading global brands. To learn more about Boost Media, visit us at www.boostmedia.com.