Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week Dylan Barmmer, pen name “wordisborn,” who has been an active writer in our Creative Network for over five years, explains as channels like social media, display ads, and mobile see more attention and investment the importance of developing, running, and optimizing compelling creative also rises.
Marketing budgets are on the rise in 2016. And more and more marketers will explore more and more digital channels and data sources with those enhanced budgets.
These are some of the findings from a new survey conducted by digital and “contextual” marketing provider StrongView.
The Redwood City, CA-based StrongView (in partnership with its European omnichannel marketing tech provider parent company Selligent) recently released an intriguing and enlightening survey that revealed 56 percent of companies studied have increased their marketing budgets from 2015 to 2016.
The survey also showed that as business leaders plan their marketing budgets and priorities for 2016, email marketing budgets (60 percent), social media (56 percent), display advertising (56 percent), and mobile (52 percent) rank as the top targets for increased investment of those newly flush coffers.
The report also listed “increasing subscriber engagement” as the most important marketing initiative for 2016. In fact, at 34 percent, it was more than double the next initiative, “improving segmentation and targeting.”
In regards to email marketing initiatives in particular, “social media channel growth” led the way (45 percent – up from 34 percent in 2015). Integration with social media is by far the most popular channel integration initiative in 2016 (61 percent – up from 47 percent in 2015).
As channels like social media, display ads, and mobile see more attention and investment – and as enhanced engagement and targeting become more critical to advertisers – the importance of developing, running, and optimizing compelling creative also rises.
Here at Boost Media, we’ve been in the digital advertising creative and optimization business since our foundation in 2009. From the beginning, we’ve been driven to empower advertisers and marketers with a way to provide rich, personalized digital ad creative at scale. By marrying the best campaign management technology with our skilled and experienced (and 1,000-person strong) Boost Creative Network, we allow advertisers to achieve truly end-to-end solutions for digital ad optimization.
As the leading digital creative optimization platform, we’ve delivered more than $1 billion in optimized digital ads for more than 100 leading global brands. Thanks to us, this wide range of businesses all have the ability to source, test, and optimize ad creative across surging platforms like search, image, social, and mobile. Boost also provides unprecedented insights that allow marketers to pinpoint which creative strategies are working – and why they’re working.
Contact us today to see how we can help you stay ahead of the digital advertising game. We look forward to working with you in 2016 – and beyond!
About Boost Media
Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale.
The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.