Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, explains how important it is for brands to optimize their mobile marketing and sites for m-commerce.
As we begin to get into the meat of 2016, many fascinating forecasts for this exciting new year have emerged. One of these primary predictions states that mobile shopping (or m-commerce) will emerge as an even larger component of online commerce (or e-commerce).
According to the recent Mobile Checkout Report by BI Intelligence, mobile purchasing will even encompass a full 45 percent of the projected $632 billion in total e-commerce sales by 2020.
The BI Intelligence report is just one of many emerging forecasts that are bullish on the state and strength of m-commerce in 2016.
One of these forecasts comes from Bizrate Insights – now a business division of Connexity (a marketing services company formerly known as Shopzilla).
Data used in the Bizrate Insights study was collected from more than 540 million online purchases. These purchases spanned a period of more than two years, from July 2013 through December 2015.
According to this data, mobile site purchases are predicted to grow by as much as 68 percent from 2015 to 2016. Once the 2016 Holiday season rolls around, peak volume could reach as high as 42 percent of all online orders. Those already aggressive percentages don’t even include in-app purchases.
The Bizrate Insights report also suggests that many businesses are not really ready for this massive shift in American consumer behavior. For starters, too many brands have yet to optimize their site for mobile browsing and purchasing.
Of course, with the surge in m-commerce, we’ll see an even greater uptick in mobile advertising executions in 2016 – and beyond. And just as many companies have not optimized their sites for mobile, too many brands have also failed to optimize their online and mobile advertising.
Too often, we see boring, bland, clunky online ads that have been mass-produced using Excel templates. This high-volume, template-based approach is quite common in digital and mobile advertising – as are subpar ad campaign performances. One leads to the other. And neither are considered a “good thing.”
Boost is the only cloud-based, people-powered platform that helps advertisers and ad agencies alike create, refresh, and manage compelling ad creative at scale. Our vast and skilled network of over 1,000 experienced writers and designers help create, test, and optimize your ads – for both text and image formats – across all digital channels (search, social, and display).
The results are as dramatic as some of the m-commerce-related data we’ve cited in this blog post. They include improved campaign performance, a richer customer experience, and unique insights into what works with your audience.
Since our foundation in 2009, the Boost Creative Network has delivered more than 250,000 compelling digital ads to brands of all shapes and sizes – and optimized more than $1 billion in digital ad budgets.
Talk to us today to see how we can help you stay in front of all the trends, techniques, technology, and movements in today’s ever-changing digital ad landscape.
About Boost Media
Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale.
The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.