Can taking a positive approach in writing your PPC ads have a positive effect on your click-through-rate?
Maybe. Find out for yourself when you dig into this article, originally posted on Search Engine Watch. We ran 3 PPC ad tests, using more positive language in each of our challenging ads.
What do you think the results were? Click here to find out: http://searchenginewatch.com/article/2153745/The-Power-of-Positive-PPC-Ads-and-Attitude