Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares about the importance of cultivating a writing practice every day.

Previously, I’ve written in this space about the importance of creating every day. I’ve also shared some tips and insight into writing with passion and power.


This time around, I’d like to touch on a topic in a similar vein: the importance of writing every day. And the value of practicing not just writing, but a wide variety of different writing styles and endeavors.


I haven’t always been an ad writer. In fact, I started out as a journalist. As such, I learned from an early age as a professional writer not only how to write effective, detailed, accurate stories – but how to produce this kind of quality content on strict deadlines.


Eventually, I transitioned into creating content and concepts for advertising and marketing. But I also developed a passion for writing poetry. A passion which I maintain, cultivate and practice to this very day.


In addition to writing poetry along with ad copy, I write a lot of my poetry by hand. Several studies show that handwriting works the muscles of the brain in a different way from our standard type, type, typing away. I also find that it’s more relaxing and soothing. Meditative at times, even.


Writing is writing is writing. But there are definitely distinct differences between writing something like an ad, and anything like poetry or short fiction. And like anything in life, it’s great to have balance and variety in your professional endeavors and evolution.
This is truly one of the great things about making a living as a writer. If you really want to, and you’re willing to learn (and probably fail some along the way), you can develop writing skills that span a variety of disciplines, niches, mediums and forms.


So pick up a pen. Try your hand at some poetry or short fiction. Write song lyrics. Heck, even doodle or sketch something that’s on your mind and in your heart. Just make sure you do something every day, for several days, related to widening your comfort zone and experience as a writer.


Then get back to writing ads, and see how much your perspective and ideas have evolved and expanded in the time since you’ve really begun to practice all kinds of writing.


If you’re not already working with Boost Media as a registered writer, why not consider trying your hand today? It’s a great way to make some extra money while you hone your writing and creative skills.


If you’re selected to become part of the Boost Creative Network, you can tell your friends that you’ve joined the ranks of a global network of handpicked writers who work to develop and refresh creative concepts for a wide range of big-time brands. Since 2009, this network has delivered more than 250,000 compelling ads to household brands – and optimized more than $1 billion in digital ad budgets.

About Boost Media

Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale.

The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.