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Win Of The Week – Ads That Shine Through

Posted March 9, 2016 | CATEGORY: Ad Text Tips, Ads, Paid Search, Search, Win Of The Week

In today’s automatic and systematic world, a little personalization can go a long way especially when it comes to unique and special gifts for close friends and family. The same can be said about your ad copy. Fresh creative and a personal touch which reflects your brand can give you the results you’ve been looking for. Take a look at this week’s competing ads and pick which one you think is the winner!

 

Ad #1

loser3

Ad #2

winner3

 

If you chose ad #2, you are CORRECT! Written by Boost Creative Network writer “chigga102,” Boost’s add had a 133% increase from the original ad. Here’s why:

 

Ad #1:

Ads shouldn’t require additional explanation for the searcher. They should be straight forward and capture emotion from the get-go. Giving a gift of a year is certainly appealing to the searcher, but then the ad gets confusing. It’s unlikely that the searcher will know what a “unique free star page” is, and therefore the searcher may be unclear about what is being offered. Make your products stands  out with their simplicity. There should be no doubt in the searcher’s mind about what they are clicking.

Ad #2:

This ad wins because it pulls at your heart strings. Giving a star as a gift is an emotional purchase. It’s not just any gift, after all. This is a once in a lifetime experience, and the ad copy should capture this sentiment. It’s hard to say no to being in someone’s heart forever. The searcher can envision what it would be like to give this gift, and the way it would make a loved one feel. This feeling alone is enough to go off of for a purchase.

In The End:

Ads that shine the brightest are clear and elicit an emotional response from the searcher. Follow these simple rules and be the brightest ad on the search engine results page.

 


About Boost Media

Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale.

The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.

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