Christmas is around the corner people- already just six weeks away! That means its time to start thinking about the formidable activity known as “Christmas shopping.” Every holiday season, the same question comes to mind; what unique item to give your loved one that nobody else has. And in the age where we can slap our names and faces on anything from flash drives to birthday cakes, this is fairly easy to accomplish (and always a winner with the grandparents). Take a look at these two ads for custom Christmas ornaments. Which one makes you want to put on an ugly sweater, pour some eggnog and deck-out your halls?
Ad no. 2 is the winner here. Penned by Boost Media writer, Kristofe, it’s CTR of 6.2% beat out the target’s 2.5% – an increase of 151%.
The Original Ad
So the search is on for that special something to slap your face/kid’s faces on and give to Grandma. Whatever you pick, this add guarantees you “Free Personalization On Every Gift;” word for word. It calls you to “Shop” their selection of ornaments. This message is to the point and is nothing special.
The Winning Ad
This ad does what the first fails to do: turn an obvious action into an imagined experience. “Customize Your Christmas” already sounds like a fun project. It beckons you to imagine all the different possibilities, from coasters to casserole carriers. You really could pimp out your holiday to the max. And by ordering “Unique” and “Personalized” ornaments, you can easily spice up both your décor and gift arsenal.
Creativity will be one of the strongest tactics for successful retailers this holiday season. Make it a habit every season by testing and scaling creative optimization with Boost.
About Boost Media
Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.