GO TO BOOSTMEDIA.COM (HOME PAGE)

Author: "bloguser"


A best (but rarely used) practice for Paid Search
By bloguser
Posted January 27, 2019  | CATEGORY: Ad Text Tips, Ads, Data Science, Paid Search, Testing, Uncategorized
Large advertisers have thousands and frequently tens of thousands of ad groups that reflect the diverse and complex nature of their businesses. However, usually only 20% – 25% of these ad groups drive the majority of the activity in an account. As expected, these high-volume ad groups are the focus of a range of efforts […]