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Author: "Chris Anderson"


The Writer’s Voice: Writing Relevant PPC Copy
By Chris Anderson
Posted January 5, 2016  | CATEGORY: Ad Text Tips, Boost Media, Paid Search
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Chris Anderson, pen name “cander38,”  explains the importance of relevance when writing ad copy.     Previously, I’ve mentioned the importance […]

The Writer’s Voice: Headlines Made Easy
By Chris Anderson
Posted November 24, 2015  | CATEGORY: Ad Text Tips, Ads
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Chris Anderson, pen name “cander38,” shares 10 tips for writing more memorable headlines. — A good headline is important.  It is often the first […]

The Writer’s Voice: Never Let Your Ads Go Stale
By Chris Anderson
Posted November 10, 2015  | CATEGORY: Ad Text Tips, Ads
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Chris Anderson, pen name “cander38,” shares about the danger of letting ad copy go stale. — You’ve put in the time and […]