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Author: "Karen Amundson"

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Setting Up Apple Search Ads (for AdWords Experts)
By Karen Amundson
Posted March 1, 2017  | CATEGORY: Mobile, Paid Search, Search
Previously, Boost Media shared an overview of Apple Search Ads vs. AdWords to help search marketers understand the new app advertising platform. Now, it’s time to delve deeper into the nuances to help you set up and manage your first Apple Search Ads campaign.   Apple Search Ads features and functionality Here are some of […]

3 Facebook Ads Predictions for 2017
By Karen Amundson
Posted December 13, 2016  | CATEGORY: Mobile, Social
Facebook has predicted slower growth in their latest earnings reports. What does this mean for Facebook advertisers and what can they expect from Facebook in 2017? Boost Media shares three predictions. 1. Higher CPCs on Facebook Ads Facebook is essentially running out of places to put ads and new users to reach out to. Twenty-two […]

Making Better Apps With Apple Search Ads Data
By Karen Amundson
Posted November 17, 2016  | CATEGORY: Mobile, Paid Search, Search
What if, before developing an app, you knew exactly which features users wanted, and clearly understood app use-cases? Would having this information up-front influence your product roadmap? Could you leverage the information to build apps that more easily gain traction in the marketplace and save money on dev resources? Although there’s no crystal ball for […]

Creative for Apple Search Ads
By Karen Amundson
Posted November 14, 2016  | CATEGORY: Mobile, Paid Search, Search, Testing
Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad creative. The first week, we shared ideas on incorporating Apple Search Ads into your marketing mix; last week, we provided a quickstart guide for AdWords experts […]

Apple Search Ads for AdWords Experts
By Karen Amundson
Posted November 5, 2016  | CATEGORY: Mobile, Paid Search, Search
Last week, Boost Media outlined ideas on incorporating Apple Search Ads into your marketing mix. This week, we share tips to help you quickly transfer your AdWords SEM expertise to understanding Apple Search Ads. To keep it simple, we’ll compare Apple Search Ads and AdWords to see what’s the same and what’s different. Apple Search […]

Apple Search Ads: Adding Them to Your Mobile App Marketing Mix
By Karen Amundson
Posted October 28, 2016  | CATEGORY: Mobile, Paid Search, Search
In June 2016, Apple released a beta version of its new Search Ads platform to promote mobile app downloads. On October 5th, Search Ads were released to all advertisers. Early adopters are seeing excellent results with very low competition and CPTs (cost-per-taps). Boost Media shares ideas on integrating Apple Search Ads into your overall mobile […]

Listen Up for 2017, Part III: Search, Social, and Podcasting
By Karen Amundson
Posted October 20, 2016  | CATEGORY: Branding, Mobile, Paid Search, Search, Social, Testing
In the last installment of this series, Boost Media covered using podcasting and podcast advertising as a way to learn how to execute successful audio media, in preparation for audio and voice emerging as the next UI in 2017. Here, we shed light on how to use search and social to ensure conversions are resulting […]

Listen Up for 2017, Part II: Why you Should Consider Podcast Advertising
By Karen Amundson
Posted October 13, 2016  | CATEGORY: Ads, Content, Mobile
In the last installment of this series, Boost Media shared how exciting technology trends like IoT, AI, wearables, voice-activated devices, and a growth in audio media are culminating to position audio and voice as the next-generation user interface (UI). But this, like all emerging trends, seems nebulous, highly uncertain, and not immediately actionable for marketers […]

Listen Up for 2017: Sounding Off on the Next User Interface, Part I
By Karen Amundson
Posted October 6, 2016  | CATEGORY: Uncategorized
The way we interact with media content is constantly evolving. Way back in 1968, introduction of the mouse was critical to personal computer adoption, making computers accessible to non-technical users. Fast-forward to 2000, the introduction of mobile phones with a touchscreen (i.e., smartphones) put the wheels in motion for the mobile revolution. Evolution of the […]

Getting Ready for 2017: Creative Resources
By Karen Amundson
Posted September 29, 2016  | CATEGORY: Branding, Content, Image Optimization, Social, Video
It’s about that time of year. Pumpkin spice lattes and Halloween candy have made their debut, reminding us that 2017 is just around the corner. Yes, the holiday season is upon us, but it’s also time to start planning your marketing budget, resources, and strategy for the new year! To get you into the right […]

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