Author: "Madeline Milani"

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Win of the Week: Upfront Ads
By Madeline Milani
Posted August 26, 2015  | CATEGORY: Ad Text Tips
Dieting can be a real pain. We see commercials and ads for weight loss and meal delivery programs across all channels. Most of them make extraneous promises that sound too good to be true and can end up costing you hundreds of dollars, but zero inches. If you were looking to start a diet plan […]

Win of the Week: All-Terrain Ads
By Madeline Milani
Posted August 19, 2015  | CATEGORY: Ad Text Tips
If you’re an adrenaline junkie, safety probably isn’t your first thought. It certainly is your wife’s or mother’s first thought. You know she’ll nag you incessantly with questions about safety and insurance. Insurance should be a no-brainer if you own any sort of auto vehicle, but especially more so for the extreme ones like motorcycles or ATVs. Check out these two […]

Boost Media at LeadsCon New York
By Madeline Milani
Posted August 18, 2015  | CATEGORY: Boost Media, Events
This month, the Boosters will head out to the Big Apple for one of our favorite events,  LeadsCon. From August 24-26, we’ll be exhibiting at the performance marketing convention held in the New York Hilton Midtown. LeadsCon is the definitive conference for vertical media, online lead generation and direct response marketing.  Founded in 2007, LeadsCon showcases the […]

Win of the Week – Eyes On the Prize
By Madeline Milani
Posted August 12, 2015  | CATEGORY: Ad Text Tips
Take a look at the two ads below, both for the same car dealership. They both have the same headline and URL, but one significantly surpassed the other in terms of clicks. Can you guess which one took the prize?     The winner here is ad #2. Penned by Boost Media writer “Gokay,” it […]

Win of the Week: A+ Ads
By Madeline Milani
Posted August 5, 2015  | CATEGORY: Ad Text Tips
Summer is rapidly coming to a close, and for many, vacation will soon be over. It’s that time of year when it seems that as soon as the Fourth of July deals are over, you suddenly get bombarded with back to school commercials and advertisements. Promotional deals on everything from notebooks to tablets are inescapable. Sure you […]

Win of the Week – Can Your Ads Read Minds?
By Madeline Milani
Posted July 29, 2015  | CATEGORY: Ad Text Tips
Have a look at the two ads below. Imagine you’ve got a job interview lined up. Maybe it’s the first job interview you’ve had in a while, so you want to brush up on your skills — maybe even get a “sneak peek” of the questions you’ll be asked. You start surfing the web for job […]

Boost Interns Visit Glassdoor
By Madeline Milani
Posted July 24, 2015  | CATEGORY: Boost Media
Last week, the Boost U class visited Glassdoor’s headquarters, in Mill Valley, CA. It was an afternoon well-spent, getting to learn about the job search engine/review site, and connecting with their awesome employees. Highlights included:   Touring their pet-friendly office space with stellar views of the Bay. Perks include soundproof phone booths, kayak rentals, a game room, free lunch everyday […]

Win of the Week – Three Characteristics of Winning Ads
By Madeline Milani
Posted July 22, 2015  | CATEGORY: Ad Text Tips
Take a look at the two ads below. Both used the same URL, but the titles and body copy are significantly different. If you were searching for “horror movies,” which ads would win your click?   PPC Ad #1 PPC Ad #2   Ad #2 is the winner of this contest. Written by “ctr_guru,” it increased […]

Win of the Week – Think Like Your Audience
By Madeline Milani
Posted July 15, 2015  | CATEGORY: Ad Text Tips
Whether you have kids or not, it’s time to think like a parent. If you were a parent, and you were looking for online games for your preschool-aged child to play, what would you be looking for? And which of the two ads below would you have clicked on?   PPC Ad #1 PPC Ad […]

Celebrate Independence Day!
By Madeline Milani
Posted July 4, 2015  | CATEGORY: Boost Media, Uncategorized
Happy Fourth of July from your friends at Boost Media. Have a safe and happy holiday!   About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete […]

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