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Author: "Rob Lenderman"

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Responsive Search Ads (RSA) – Fact Sheet
By Rob Lenderman
Posted May 30, 2018  | CATEGORY: Ad Text Tips, Ads, Mobile, Paid Search, Responsive Search Ads, Search
Download the Latest Boost Media RSA Fact Sheet [Here] What’s Changing?  This new Google Ads ad format, currently in beta, offers up to 15 headlines and 4 description lines. Dynamically combining up to 3 headlines and 2 descriptions in any given ad auction, while occupying potentially twice as much real estate for advertiser’s search ads.   RSA […]

Automation for Advertising: A Brief Overview
By Rob Lenderman
Posted May 4, 2018  | CATEGORY: Ads, Boost Knowledge Base, Paid Search, Search
SAN FRANCISCO, May 4, 2018 – Artificial intelligence. Machine learning. Automation. These words have been buzzing through seemingly every industry over the past several years.  Many people have a rough idea of what automation means in a factory setting or how giant e-commerce sites and search engines use AI and machine learning in their business, but […]

Your Detailed Testing Strategy for Google Expanded Text Ads
By Rob Lenderman
Posted June 8, 2016  | CATEGORY: Ads, Testing
With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display.  While this is a strong shift toward mobile-first that levels the playing fields between natural search (SEO) ads […]

CSM Insights: A Day in the Life of “Colonel Mustard”: Beloved Booster; Writer Extraordinaire
By Rob Lenderman
Posted July 14, 2015  | CATEGORY: Ads, Boost Media
Every month we bring you insights from our knowledgeable Customer Success Team. Today CSM Devon Gray taps into her own creativity and shares a fictional account of a day in the life of a Boost writer, “Colonel Mustard,” for the benefit of our advertisers. While Devon is not a full-time writer for the Boost Creative Network, […]

CSM Insights: Know Your Messaging
By Rob Lenderman
Posted March 14, 2015  | CATEGORY: Boost Media
Every month we bring you SEM insights from our knowledgeable Customer Success Team. Today CSM Devon Gray, who works with some of the largest retail advertisers across the US, shares how messaging insights can provide the framework for crafting a successful SEM strategy. Take it away Devon! —   As a marketer, having an understanding […]

Creative Ad Copy Still Matters
By Rob Lenderman
Posted January 19, 2015  | CATEGORY: Ads, Boost Media, Search, Testing
In late 2014 Google announced several tools meant for larger and more sophisticated digital advertisers who manage multiple or large-scale accounts. One of these tools is known as “Ad Customizers”, and it is the first in a series of advanced tools for enterprise advertisers that Google plans on releasing over the next several months.   […]

Google Ad Customizers: Benefits and Insights from Boost Media COO
By Rob Lenderman
Posted January 19, 2015  | CATEGORY: Ads, Boost Media, Search
Benefits of Ad Customizers Google’s Ad Customizers let you show highly relevant ads to your customers, in real-time, even when you have thousands (and sometimes millions) of products, services, and promotions—all changing by the day. Advertisers familiar with the traditional Dynamic Keyword Insertion (DKI) capabilities and parameters will notice similarities with Ad Customizers, but the […]

Deal Sweeteners Can Make the Difference
By Rob Lenderman
Posted January 16, 2014  | CATEGORY: Ad Text Tips, Paid Search
First, before I get too far into this, go ahead and guess the winner:   Now, if you’re a PPC professional, you really should have had no trouble picking out the real winning ad — Ad A — simply because Free Shipping vs. No Free shipping is kind of a no-brainer. Just ask Amazon.   […]

The Implied Benefit In PPC Ad Copy
By Rob Lenderman
Posted January 15, 2014  | CATEGORY: Ad Text Tips, Paid Search
Sometimes PPC Ad copy can do just fine not be grandly stating the benefit, but by implying it. Now, for the most part, I recommend you steer towards strong can’t-miss-it statement rather than subtle implication, but if you compare implied benefit to no benefit, implied wins — just as it does in this example here: […]

PPC Ad Copywriting Tip of The Year
By Rob Lenderman
Posted December 31, 2013  | CATEGORY: Ad Text Tips, Paid Search
In looking back at all of the Tips from the Boosters Columns this year, I was searching for some patterns — what topics and tips seemed to repeat themselves the most. The short list looked something like this:   Write from the Prospect’s Perspective Choose Your Words Based on Their Emotional Connotations Internal Consistency and […]

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