Author: "Sarah Burns"

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Win of the Week – Get Your Ads in Shape
By Sarah Burns
Posted June 1, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
With Memorial Day just barely behind us, now is the time to say ‘hello’ to summer. If you live in San Francisco, this is not the case. Cue the ever appropriate Mark Twain quote – “the coldest winter I ever spent was a summer in San Francisco.” If you’re planning to take a summer holiday […]

Marin Software and Boost Media Partner to Transition Advertisers to Google Expanded Text Ads
By Sarah Burns
Posted May 31, 2016  | CATEGORY: Boost Media
SAN FRANCISCO, CA – May 25, 2016 – Marin Software Incorporated (NYSE: MRIN), the provider of leading cross-channel, cross-device, enterprise marketing software for advertisers and agencies, has an exclusive partnership with Boost Media to offer advertisers a unique solution to migrate ads over to Google’s new “Expanded Text Ads” format with speed and at scale. […]

Boost Media Revolutionizes How Advertisers Write Ads for Google’s Major AdWords Change
By Sarah Burns
Posted May 25, 2016  | CATEGORY: Ad Text Tips, Ads, Boost Media, Paid Search, Search
Expert Marketplace of professional copywriters writes high-quality ads fast and at scale for any advertiser with Boost Express Platform   San Francisco, CA – May 25, 2016 – Boost Media, the leading digital ad creative marketplace, today released its Express ad writing platform to help advertisers capitalize on Google’s latest and historic change to text […]

Facebook Posts $10 Billion in Revenue, and Mobile Ad Revenue Surges
By Sarah Burns
Posted April 26, 2016  | CATEGORY: Ads, Social, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares about Facebook and mobile ad growth. […]

Win of the Week: Publish Books Online
By Sarah Burns
Posted March 30, 2016  | CATEGORY: Ads, Boost Media, Search
You finally finished that book you’ve been writing for years. You dedicated many long nights and thousands of hours of research into making your ideas come to life, and you want to make sure your masterpiece ends up in the right hands. Luckily, with the keywords and the most convincing copy, you can find the perfect publisher. Check out the […]

Win of the Week: When Deal Sweeteners Become Deal Makers
By Sarah Burns
Posted March 23, 2016  | CATEGORY: Ad Text Tips
The official first day of spring was March 20th. With spring in bloom, how can you spruce up your ad copy? We share tips with you here. This week we compare two ads for baby cradles. Take a look at the competing ads below, and guess which ad won.   Picked your winner? Good. Now take a ballpark guess at […]

Win of the Week – Add Some Psychology to Those Keywords
By Sarah Burns
Posted March 16, 2016  | CATEGORY: Ad Text Tips, Ads, Paid Search, Win Of The Week
Can you guess which ad won?     So, before revealing which ad won, let me just point out the ways in which they are similar, simply because the similarities are compelling for those that subscribe to a “Keywords & Deals” mentality: Both items have the same, keyword-rich headline Both repeat the keyword phrase “John […]

Win of The Week – Blooming Ads
By Sarah Burns
Posted March 2, 2016  | CATEGORY: Ad Text Tips, Paid Search, Search, Win Of The Week
Spring has begun to sprung, which means it’s time to replenish the garden with some new plants and flowers. But a garden doesn’t become lush and beautiful on its own- it takes a little TLC to get there. Similar to ad copy, if you ignore it and forget to trim and prune it periodically, it won’t give you […]

Win Of The Week – Master Ads
By Sarah Burns
Posted February 24, 2016  | CATEGORY: Ad Text Tips, Paid Search, Win Of The Week
It’s never too late to go back to school. The same applies for ad copy – it’s never too late to make changes. Swapping out your ad copy and improving your CTR can only improve your paid search performance. Check out this week’s competing ads and pick which one you think earned it’s degree in paid search. […]

Win Of The Week – Ads That Take Off
By Sarah Burns
Posted February 17, 2016  | CATEGORY: Ad Text Tips, Paid Search, Testing, Win Of The Week
No one ever settles for the first flight fare they come across. We all search and compare before booking. It takes time to find the best deals on air fare, similar to ad testing and optimizing. Compare these two ads for yourself and choose which ad you think soared.       If you chose Ad […]

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