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Author: "Sarah Burns"

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Win of The Week- No More Guessing
By Sarah Burns
Posted February 10, 2016  | CATEGORY: Ad Text Tips, Paid Search, Win Of The Week
As you watch your favorite Spring time series- may that be The Bachelor, American Crime, or the final season of American Idol– you may be left sitting on the edge of your seat each week wondering why that just happened to your favorite character (or contestant) and what is going to happen next. The best shows hook […]

Win Of The Week – Ads That Catch The Heart
By Sarah Burns
Posted February 3, 2016  | CATEGORY: Ad Text Tips, Boost Media, Mobile, Paid Search
Did you know over half of all Valentine’s Day gifts are purchased within one week of the holiday? According to Bing, mobile is projected to play a large role in the researching and gift-purchasing surrounding Valentine’s Day this year. Twenty-six percent of all smartphone users are projected to use their mobile device to research products […]

Win of The Week – Benefits
By Sarah Burns
Posted January 27, 2016  | CATEGORY: Ad Text Tips, Content, Paid Search, Uncategorized
With work piling up, Super Bowl parties to attend, and spring break vacations to enjoy, there is no time to waste feeling sick and staying in bed! You need the power and energy to accomplish your tasks and enjoy your time with family and friends. This week’s ‘win of the week’ capitalizes on promoting the […]

Win of the Week – Your Dream Vacation
By Sarah Burns
Posted January 20, 2016  | CATEGORY: Ad Text Tips, Boost Media, Paid Search
It is never too late to book that family vacation you always dreamed of as a kid! But with so many different possibilities to choose from and arrangements to plan, where do you begin? This week’s win of the week capitalizes on engaging and thorough keywords related to the customer’s desired vacation! Can you guess […]

Win of the Week – Results That Show
By Sarah Burns
Posted January 13, 2016  | CATEGORY: Ad Text Tips, Content, Paid Search
In today’s society, we all want to look our absolute best. We try hundreds and hundreds of products, never quite knowing which one will give us the results we are looking for. We end up throwing out product after product. Similarly, advertisers waste both time and money with boring ads that just do not work. Rather […]

Win of the Week – Stay Focused
By Sarah Burns
Posted January 6, 2016  | CATEGORY: Ad Text Tips
Although the busy holiday season is over, the new year calls for a new calendar to keep you focused. Like staying on schedule to optimize your time, focused ads and keywords help to improve an ad’s CTR by capturing the searcher’s attention. While in the market for your 2016 calendar, which ad would you click? […]

Happy New Year
By Sarah Burns
Posted December 31, 2015  | CATEGORY: Boost Media
Wishing you a happy and healthy 2016.   Cheers, The Boost Media Team

Happy Holidays from Boost
By Sarah Burns
Posted December 24, 2015  | CATEGORY: Boost Media
Happy Holidays from our Boost Media family to yours. Wishing you a happy and healthy 2016.   Cheers, Boost

Win of the Week: Holiday Gifts
By Sarah Burns
Posted December 9, 2015  | CATEGORY: Boost Media, Search
Black Friday and Cyber Monday may be over, but that doesn’t mean it’s time to stop optimizing holiday ad creative for other critical e-commerce events throughout December. With Secret Santa and White Elephant gatherings just around the corner, it’s time to persuade shoppers to start clicking your ad for some office friendly gifts to give. One […]

Win of the Week: Holiday Deals
By Sarah Burns
Posted December 2, 2015  | CATEGORY: Boost Media, Search
It’s never too early to start marketing your online holiday deals. In fact, 22% of holiday shoppers start shopping before Halloween. According to our Holiday Marketeer series, this presents an opportunity to get those early shoppers to come back and purchase– especially when you provide promotional incentive. This week’s win of the week capitalizes on promotions […]

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