San Francisco, CA – February 27, 2014 – We are pleased to formally announce a landmark partnership between Boost Media and Google DoubleClick Search.

Below is the official press release from Google DoubleClick Search:

For search marketers, repeatedly writing and testing ads across multiple campaigns can seem unmanageable. To help advertisers and agencies streamline workflows and drive ad performance across these large-scale campaigns, today we’re announcing a partnership with Boost Media — bringing the company’s ad creative optimization solution to the DoubleClick Search platform.

Advertisers understand that the right optimization tools can make or break campaign performance. With DoubleClick Search, customers are already taking advantage of performance-driving features, including inventory-aware campaigns for dynamic ad creation, A/B landing page testing to drive traffic to the highest ROI landing pages, and the Performance Bidding Suite for real time bid optimization. Now, by coupling Boost Media’s ad optimization platform with core workflow and optimization tools from DoubleClick Search, advertisers can benefit in the following ways:


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About Boost Media

Boost increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale. The Boost marketplace is comprised of over 1,400 expert copywriters and image optimizers who competes to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms.

About Google DoubleClick Search

DoubleClick Search customers interested in using Boost Media can contact their DoubleClick Search Sales representatives. To learn more about new developments in our partnership with Boost Media, stay tuned to the DoubleClick Search blog or follow us on our Google+ page.