Last week, Boost Media joined thousands of online retail vendors and visionaries in Palm Springs, CA for the 2015 eTail West conference. The 4 day event was held on February 17th-20th at the beautiful JW Marriott Palm Desert Resort & Spa and included a unique combination of keynote presentations, interactive panels and networking opportunities.
eTail West kicked off on Thursday February 17th with a series pre-conference summits. The Search & Email summit covered the latest trends in CRM, ROI-driving mobile email solutions and insight into how to gain more revenue out of your search & email campaigns. Sr. Online Marketing Manger of Calendars.com, Marcia Oakes, proved content is still king – especially in the realm of email marketing. Oakes shared information gathered from Calendars.com’s “Flip Day” email newsletter, which showed that email marketing can be a great channel to keep subscribers engaged year-round, even as a seasonal retailer. Mobile was one of the hottest topics of 2014, and it only looks like this trend will continue in 2015. GM of Tiny Prints, Greg Hintz, covered the importance of developing a multi-screen approach in order to increase conversion and retention. With the wide array of devices consumers use on a daily basis, optimizing user-experience across devices is a must.
During the first day of the main conference, the emphasis on creating an omni-channel retail experience continued with an informative presentation from Catherine Davis, VP of Marketing at Neiman Marcus. Davis highlighted Neiman Marcus’s integrated marketing strategy and how this strategy is used to create a seamless customer experience across both offline and online channels.
Day 2 of eTail West was chockfull of keynote speakers including an in-depth presentation from the CIO of Dell Inc., Paul J. Walsh. Walsh discussed his experience and strategy for delivering innovative and agile technologies at Dell. Walsh’s presentation provided a prime example of how to plan and execute new technologies that enable consumers to “shop and engage on their own terms,” by developing an personalized customer experience.
The final day of eTail West included 2015 trends for mobile, social and digital innovation tactics. Another recognized trend for online retail in 2015 was the importance of generating individualized customer experience and engagement with your brand. Keynotes included a presentation from Ice.com CEO Brandon Proctor on how to utilize Big Data analytics to create a real-time personalized customer experience.
We would like to thank eTail for providing us with the opportunity to learn from and network with many of the leading online retailers in the industry. We can’t wait to attend next year!
About Boost Media
Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.