Co-founder and CPO Rob Lenderman was invited to speak at the “Getting Images Right In Paid Search” panel at SMX East. Join us at the premier Search marketing conference in NYC on September 27-29.
Images are central to many types of search and social advertising, and there are easily as many ways to fail with images as win with them.
In this session, we’ll cover the essential elements of successfully integrating images into ads across all platforms and networks. We’ll look at issues like:
- the psychology of images, colors, and text
- how to think about images for various demographic and geographic audiences
- where to find the best stock images
- when not to use stock images
We will also cover licensing, copyrights, usage issues and much more.