This past week marked Marin Software’s annual Marin Masters client summit. Held at the Terra Gallery here in San Francisco, over 300 representatives from vendors, sponsors and agencies came out to share the latest and greatest finds in paid search. Of course, Boost Media was there!

Highlights included:

  • The features of Marin’s new Audience Marketing Suite (AMS) in building effective cross-channel retargeting campaigns
  • A conversation panel on attribution techniques for cross channel-success from DataSong, LiveRamp and Adometry
  • The top 5 features on making a great ad campaign from Marin product experts

Boost Media was also well represented. Jon Mette from Microsoft referenced Boost Media in his review of ad copy best practices. Our CEO David Greenbaum and Ryan Robbins from LD Products did a great job highlighting the value of creative optimization.

The day wrapped up with a closing fireside chat from Marin’s CEO David Yovanno about the future of digital advertising, and a closing cocktail party with hors d’oeuvres, libations, and lots of good conversation. As always, Boost Media was proud to be included. Cheers to another great Masters, Marin Software!

 


About Boost Media

Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.