K8 Kenshoo Client Summit

More than 200 attendees representing more than 100 companies gathered in a retreat setting at the beautiful Cavallo Point Lodge for the second annual Kenshoo K8 Summit Tuesday.

The conference sessions focused on harnessing proactive marketing as the optimal approach to building brands and generating demand. The Kenshoo team announced exciting product updates and client success stories. Keynote speaker Pablos Holman of Intellectual Ventures Lab shared his unique view about breaking and building new technologies with big data and computational models.

This year’s Infinity Awards recognizing the most innovative marketers leveraging the Kenshoo platform were unveiled, as well. The winners include:

Finally, Boost Media’s own Rob Lenderman lead a breakout video challenge session about Search and real-time creative optimization. Watch and help us win!

 

Ad Age Digital Conference

On Tuesday, Ad Age rounded up brand leaders and community innovators to help marketers understand how to keep up with changing technology and consumer behavior at the annual Digital Conference in San Francisco.

Facebook’s Chief Marketing Officer Gary Briggs spoke about the profound effect solid storytelling and targeting can have on an ad campaign. He shared three things he has learned in developing Facebook’s brand over the last year:

  1. Stories that move people speak to moments that aren’t that surprising
  2. Stories that matter to people are stories from their own lives
  3. Determine how you can make a unique contribution to big global events

The conference continued with the CMO Strategy Summit on Wednesday, where marketers with budgets of all sizes gathered to learn about and debate what works and what doesn’t.

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About Boost Media

Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.