When it comes to creating ad copy, most marketers are still relying on the same templates and formulaic processes they’ve used for years. As a result, the search engine results page is crowded with lookalike ads and copycat messaging that fail to motivate the customer to take action.

How can marketers stand out from the competition when everyone takes the same template- based approach? As the main differentiating factor between your keyword ad and your competitor’s, creative should be the most important part of your campaigns.

Optimizing ad creative allows digital marketers to make a more personalized, one-to-one connection with customers, optimize marketing messaging strategies, and increase campaign profitability. The Search Insider’s Guide to Creative Optimization is your go-to guide for creative optimization: the last mile of the digital marketing cloud.

Download the guide here to learn more about:

  • Incorporating improved creative into your campaign strategy
  • Optimally structuring search accounts
  • Testing and measuring for campaign success


About Boost Media

Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale.

The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.