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Category: "Ad Text Tips"

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Responsive Search Ads (RSA) – Fact Sheet
Posted May 30, 2018  | CATEGORY: Ad Text Tips, Ads, Mobile, Paid Search, Responsive Search Ads, Search
Download the Latest Boost Media RSA Fact Sheet [Here] What’s Changing?  This new Google Ads ad format, currently in beta, offers up to 15 headlines and 4 description lines. Dynamically combining up to 3 headlines and 2 descriptions in any given ad auction, while occupying potentially twice as much real estate for advertiser’s search ads.   RSA […]

Bing Ads Announces End of Standard Text Ads
Posted May 12, 2017  | CATEGORY: Ad Text Tips, Ads, Search
This week, Bing Ads announced its deadline for ending their support of standard text ads (STA), in favor of the new expanded text ad (EXTA) format. Advertisers will have until July 31st, 2017 to continue creating and editing STAs before the platform deprecates support for this ad type. After this deadline, any enabled STAs in […]

Google Extends Expanded Text Ads Deadline to January 31, 2017
Posted September 14, 2016  | CATEGORY: Ad Text Tips, Ads, Search
For those advertisers who haven’t yet figured out how to optimize expanded text ads and those that have yet to even get started, Google is giving you a break.   Google will continue accepting standard text ads through January 31, 2017, not October 26 as announced in July. But this isn’t the time to procrastinate. Do […]

Google’s Expanded Text Ads are Finally Live. Hopefully You’re Ready
Posted July 26, 2016  | CATEGORY: Ad Text Tips, Ads, Search, Testing
The buzz around Google’s Expanded Text Ads (ETAs) is old news, but today Google officially launched the new longer ad format in AdWords — and advertisers are finally caring.   Or at least they should.   The longer format rolled out across all devices today alongside the existing standard ad format. As of October 26, […]

Win of the Week — Don’t Keep Them Guessing
Posted July 6, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
Think you can guess which one of these ads boosted CTR by 180%?   So which one is the real winner? If you guessed Ad B, you guessed right. But the real question is WHY — and that can only be answered by examining the two ads side by side.   The Original Ad   The […]

Win of the Week: Perfect Your Messaging
Posted June 29, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
The days of scrapbooking may be said and done. That’s the winner of this week’s chosen contest is for a special kind of gift—a personalized map. Check out the two ads below. Which one inspires you to take more trips?     Boost Media writer “brazilianone” took a stab at this contest. And with a name […]

Win of the Week: Best Ads in Show
Posted June 25, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
If you’re a pet owner, you know that there are certain trials and tribulations that come with the loving licks and purrs. We’ve all had our furry friend chew a shoe or scratch up a sofa at some point. That’s why this pet supplier decided to pet-proof their ads. Take a look at the two […]

Win of the Week: Compelling Calls
Posted June 15, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
“Sun’s out, gun’s out” as the saying goes. But as 21st century citizens become more conscious about the dangers of the sun’s rays, many are starting to rethink the time they spend soaking in that Vitamin D. This is why the Aussies, who live in the centre of the Ozone Hole, prefer to say “Slip, […]

5 Tips for Making Your Content Mobile-Friendly
Posted June 14, 2016  | CATEGORY: Ad Text Tips
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for making content […]

Expanded Text Ads: How to Get 620 Characters
Posted June 9, 2016  | CATEGORY: Ad Text Tips, Ads, Mobile, Paid Search
The new AdWords (and now Bing Ads!) Expanded Text Ad format gives advertisers 140 characters to work with. But that’s not the whole story. Technically, you can dominate the SERP with 620 characters in one SEM ad. Boost Media shares how.   Is 620 characters really possible? You can have up to 4 Callout extensions […]

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