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Category: "Ad Text Tips"

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Win of the Week: When Deal Sweeteners Become Deal Makers
Posted March 23, 2016  | CATEGORY: Ad Text Tips
The official first day of spring was March 20th. With spring in bloom, how can you spruce up your ad copy? We share tips with you here. This week we compare two ads for baby cradles. Take a look at the competing ads below, and guess which ad won.   Picked your winner? Good. Now take a ballpark guess at […]

5 Great Ad Writing Tips From Industry Legend David Ogilvy
Posted March 22, 2016  | CATEGORY: Ad Text Tips, Boost Media, Customer Experience, Paid Search
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 great ad writing tips […]

Win of the Week – Add Some Psychology to Those Keywords
Posted March 16, 2016  | CATEGORY: Ad Text Tips, Ads, Paid Search, Win Of The Week
Can you guess which ad won?     So, before revealing which ad won, let me just point out the ways in which they are similar, simply because the similarities are compelling for those that subscribe to a “Keywords & Deals” mentality: Both items have the same, keyword-rich headline Both repeat the keyword phrase “John […]

Five Tips for Writing Better Banner Ad Copy
Posted March 15, 2016  | CATEGORY: Ad Text Tips, Ads, Customer Experience, Social, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing better banner […]

Five Quick Tips For Writing Effective Online Ads
Posted March 8, 2016  | CATEGORY: Ad Text Tips, Ads, Paid Search, Testing
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, gives you 5 simple tips for writing effective online […]

Win of The Week – Blooming Ads
Posted March 2, 2016  | CATEGORY: Ad Text Tips, Paid Search, Search, Win Of The Week
Spring has begun to sprung, which means it’s time to replenish the garden with some new plants and flowers. But a garden doesn’t become lush and beautiful on its own- it takes a little TLC to get there. Similar to ad copy, if you ignore it and forget to trim and prune it periodically, it won’t give you […]

Marketing Budgets Surge In 2016 – Digital Advertising Is At The Forefront
Posted March 1, 2016  | CATEGORY: Ad Text Tips, Mobile, Paid Search, Social, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week Dylan Barmmer, pen name “wordisborn,” who has been an active writer in our Creative Network for over five years, explains as […]

Win Of The Week – Master Ads
Posted February 24, 2016  | CATEGORY: Ad Text Tips, Paid Search, Win Of The Week
It’s never too late to go back to school. The same applies for ad copy – it’s never too late to make changes. Swapping out your ad copy and improving your CTR can only improve your paid search performance. Check out this week’s competing ads and pick which one you think earned it’s degree in paid search. […]

Write Digital Ads that Create Conversions
Posted February 23, 2016  | CATEGORY: Ad Text Tips, Ads, Content, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, provides a few tips on how […]

Win Of The Week – Ads That Take Off
Posted February 17, 2016  | CATEGORY: Ad Text Tips, Paid Search, Testing, Win Of The Week
No one ever settles for the first flight fare they come across. We all search and compare before booking. It takes time to find the best deals on air fare, similar to ad testing and optimizing. Compare these two ads for yourself and choose which ad you think soared.       If you chose Ad […]

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