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Category: "Ads"

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Lexical Insights: Unlocking the Hidden Value in your SEM Program
Posted November 18, 2018  | CATEGORY: Ad Text Tips, Ads, Content, Data Science, Paid Search, Search, Testing
All advertisers have a clear and measurable goal for their SEM program: drive more revenue at the lowest possible cost. While revenue generation will always be the primary goal for SEM, data science and text analytics are now able to find a new source of value from SEM efforts that had previously been unobtainable. Lexical […]

How Far can AI go in Marketing?
Posted November 9, 2018  | CATEGORY: Ad Text Tips, Ads, Branding, Content, Data Science, Paid Search, Search, Testing
As technology is increasingly applied to all phases of marketing, how much of a role will there be for the traditional marketer? This question is particularly relevant to data-intensive areas of marketing such as SEM where vast amounts of information, metrics, and innumerable ad groups seem tailor-made for the application of data science and technology. […]

Responsive Search Ads (RSA) – Fact Sheet
Posted May 30, 2018  | CATEGORY: Ad Text Tips, Ads, Mobile, Paid Search, Responsive Search Ads, Search
Download the Latest Boost Media RSA Fact Sheet [Here] What’s Changing?  This new Google Ads ad format, currently in beta, offers up to 15 headlines and 4 description lines. Dynamically combining up to 3 headlines and 2 descriptions in any given ad auction, while occupying potentially twice as much real estate for advertiser’s search ads.   RSA […]

Automation for Advertising: A Brief Overview
Posted May 4, 2018  | CATEGORY: Ads, Boost Knowledge Base, Paid Search, Search
SAN FRANCISCO, May 4, 2018 – Artificial intelligence. Machine learning. Automation. These words have been buzzing through seemingly every industry over the past several years.  Many people have a rough idea of what automation means in a factory setting or how giant e-commerce sites and search engines use AI and machine learning in their business, but […]

Bing Ads Announces End of Standard Text Ads
Posted May 12, 2017  | CATEGORY: Ad Text Tips, Ads, Search
This week, Bing Ads announced its deadline for ending their support of standard text ads (STA), in favor of the new expanded text ad (EXTA) format. Advertisers will have until July 31st, 2017 to continue creating and editing STAs before the platform deprecates support for this ad type. After this deadline, any enabled STAs in […]

Listen Up for 2017, Part II: Why you Should Consider Podcast Advertising
Posted October 13, 2016  | CATEGORY: Ads, Content, Mobile
In the last installment of this series, Boost Media shared how exciting technology trends like IoT, AI, wearables, voice-activated devices, and a growth in audio media are culminating to position audio and voice as the next-generation user interface (UI). But this, like all emerging trends, seems nebulous, highly uncertain, and not immediately actionable for marketers […]

U.S. Ad Growth Poised To Hit Record-High $178 Billion In 2016. Is YOUR Online Advertising Paying Off?
Posted October 4, 2016  | CATEGORY: Ads, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares about advertising growth. — There’s […]

Reframing Video Ads…Vertically
Posted September 15, 2016  | CATEGORY: Ads, Mobile, Social, Testing, Video
Things have certainly changed since the days of VVS (Vertical Video Syndrome) and SayNoToVerticalVideos.com. With 50% of all digital media consumption happening within mobile apps, it’s quickly becoming all about vertical video. It comes down to user experience. It’s far easier to view and interact with content on a mobile device when held vertically, especially […]

Google Extends Expanded Text Ads Deadline to January 31, 2017
Posted September 14, 2016  | CATEGORY: Ad Text Tips, Ads, Search
For those advertisers who haven’t yet figured out how to optimize expanded text ads and those that have yet to even get started, Google is giving you a break.   Google will continue accepting standard text ads through January 31, 2017, not October 26 as announced in July. But this isn’t the time to procrastinate. Do […]

3 Video Ad Tests for a Changing Landscape
Posted September 8, 2016  | CATEGORY: Ads, Mobile, Social, Video
Mobile video is growing like wildfire, and what constitutes “video” is changing just as fast. The format, the way video is consumed, and how it fits into a consumer’s life overall is evolving. YouTube reports that mobile video consumption rises by 100% year after year.     To keep up with the rapidly evolving video […]

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