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Category: "Ads"

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Bing Ads Announces End of Standard Text Ads
Posted May 12, 2017  | CATEGORY: Ad Text Tips, Ads, Search
This week, Bing Ads announced its deadline for ending their support of standard text ads (STA), in favor of the new expanded text ad (EXTA) format. Advertisers will have until July 31st, 2017 to continue creating and editing STAs before the platform deprecates support for this ad type. After this deadline, any enabled STAs in […]

Listen Up for 2017, Part II: Why you Should Consider Podcast Advertising
Posted October 13, 2016  | CATEGORY: Ads, Content, Mobile
In the last installment of this series, Boost Media shared how exciting technology trends like IoT, AI, wearables, voice-activated devices, and a growth in audio media are culminating to position audio and voice as the next-generation user interface (UI). But this, like all emerging trends, seems nebulous, highly uncertain, and not immediately actionable for marketers […]

U.S. Ad Growth Poised To Hit Record-High $178 Billion In 2016. Is YOUR Online Advertising Paying Off?
Posted October 4, 2016  | CATEGORY: Ads, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares about advertising growth. — There’s […]

Reframing Video Ads…Vertically
Posted September 15, 2016  | CATEGORY: Ads, Mobile, Social, Testing, Video
Things have certainly changed since the days of VVS (Vertical Video Syndrome) and SayNoToVerticalVideos.com. With 50% of all digital media consumption happening within mobile apps, it’s quickly becoming all about vertical video. It comes down to user experience. It’s far easier to view and interact with content on a mobile device when held vertically, especially […]

Google Extends Expanded Text Ads Deadline to January 31, 2017
Posted September 14, 2016  | CATEGORY: Ad Text Tips, Ads, Search
For those advertisers who haven’t yet figured out how to optimize expanded text ads and those that have yet to even get started, Google is giving you a break.   Google will continue accepting standard text ads through January 31, 2017, not October 26 as announced in July. But this isn’t the time to procrastinate. Do […]

3 Video Ad Tests for a Changing Landscape
Posted September 8, 2016  | CATEGORY: Ads, Mobile, Social, Video
Mobile video is growing like wildfire, and what constitutes “video” is changing just as fast. The format, the way video is consumed, and how it fits into a consumer’s life overall is evolving. YouTube reports that mobile video consumption rises by 100% year after year.     To keep up with the rapidly evolving video […]

Boost Media Offers Only Creative Optimization Marketplace to Support Google’s Expanded Text Ads
Posted August 4, 2016  | CATEGORY: Ads, Boost Media
In preparation for Google’s October 26th deadline, Boost launches expanded text ads for customers across all devices San Francisco – August 4, 2016 – Boost Media, the leader in creative optimization marketing technology, today announced that it has become the industry’s only marketplace to offer full writing and testing support for Google’s expanded text ads […]

Guide to Getting Started with Facebook Ads: Creative
Posted July 28, 2016  | CATEGORY: Ads, Image Optimization, Social
Continuing our getting started guide for Facebook Ads, Boost Media will key in this week on how to generate effective creative for Facebook ads. If you haven’t already, check out the first installment of this series where we cover Facebook Ad objectives, budget, and campaign management practices; and the second installment, where we review Facebook […]

Google’s Expanded Text Ads are Finally Live. Hopefully You’re Ready
Posted July 26, 2016  | CATEGORY: Ad Text Tips, Ads, Search, Testing
The buzz around Google’s Expanded Text Ads (ETAs) is old news, but today Google officially launched the new longer ad format in AdWords — and advertisers are finally caring.   Or at least they should.   The longer format rolled out across all devices today alongside the existing standard ad format. As of October 26, […]

What The Mary Meeker Report Means For Mobile Advertisers
Posted June 16, 2016  | CATEGORY: Ads, Mobile, Social, Video
In Mary Meeker’s Internet Trends 2016 report, she highlights a $22 billion gap in mobile ad spend relative to time spent on mobile. Some marketers debate the magnitude of this gap, but most agree on this: mobile ad spend is going to increase dramatically in the near term. If everyone expands their mobile advertising presence […]

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