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Category: "Ads"

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PPC Ad Text Win of the Week – 45% Improvement for CafePress
Posted January 4, 2011  | CATEGORY: Ad Text Tips, Ads, Search, Uncategorized
Check out this week’s PPC Ad Text Win of the Week. The winning ad beat the control ad by 45% even though the headline remained the same and only the 2nd and 3rd lines were changed.   Why did the challenger ad win? I have a theory about that…  

AdWords Headline Writing Basics
Posted December 16, 2010  | CATEGORY: Ads
We see thousands of advertising headlines every day; billboards, signage, television, newspapers, Google and almost every website we visit, all inundate us with countless messages every day and with every page. Early on we learn to tune out the things that we don’t think is applicable to us or feel the need to deal with […]

Ad Text Optimization – What to Test & When (A Search Engine Journal Guest Post)
Posted December 16, 2010  | CATEGORY: Ad Text Tips, Ads, Paid Search, Search
In addition to the Search Engine Land interview on BoostCTR, David also had his first in a series of monthly contributions to Search Engine Journal. You can find the post here: Ad Text Optimization – What to Test & When, and we’re reproducing it below in case you missed it:   Ad Text Optimization: What […]

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