Category: "Ads"

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Boost Media Offers Only Creative Optimization Marketplace to Support Google’s Expanded Text Ads
Posted August 4, 2016  | CATEGORY: Ads, Boost Media
In preparation for Google’s October 26th deadline, Boost launches expanded text ads for customers across all devices San Francisco – August 4, 2016 – Boost Media, the leader in creative optimization marketing technology, today announced that it has become the industry’s only marketplace to offer full writing and testing support for Google’s expanded text ads […]

Guide to Getting Started with Facebook Ads: Creative
Posted July 28, 2016  | CATEGORY: Ads, Image Optimization, Social
Continuing our getting started guide for Facebook Ads, Boost Media will key in this week on how to generate effective creative for Facebook ads. If you haven’t already, check out the first installment of this series where we cover Facebook Ad objectives, budget, and campaign management practices; and the second installment, where we review Facebook […]

Google’s Expanded Text Ads are Finally Live. Hopefully You’re Ready
Posted July 26, 2016  | CATEGORY: Ad Text Tips, Ads, Search, Testing
The buzz around Google’s Expanded Text Ads (ETAs) is old news, but today Google officially launched the new longer ad format in AdWords — and advertisers are finally caring.   Or at least they should.   The longer format rolled out across all devices today alongside the existing standard ad format. As of October 26, […]

What The Mary Meeker Report Means For Mobile Advertisers
Posted June 16, 2016  | CATEGORY: Ads, Mobile, Social, Video
In Mary Meeker’s Internet Trends 2016 report, she highlights a $22 billion gap in mobile ad spend relative to time spent on mobile. Some marketers debate the magnitude of this gap, but most agree on this: mobile ad spend is going to increase dramatically in the near term. If everyone expands their mobile advertising presence […]

Expanded Text Ads: How to Get 620 Characters
Posted June 9, 2016  | CATEGORY: Ad Text Tips, Ads, Mobile, Paid Search
The new AdWords (and now Bing Ads!) Expanded Text Ad format gives advertisers 140 characters to work with. But that’s not the whole story. Technically, you can dominate the SERP with 620 characters in one SEM ad. Boost Media shares how.   Is 620 characters really possible? You can have up to 4 Callout extensions […]

Your Detailed Testing Strategy for Google Expanded Text Ads
Posted June 8, 2016  | CATEGORY: Ads, Testing
With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display.  While this is a strong shift toward mobile-first that levels the playing fields between natural search (SEO) ads […]

Google Just Rocked Your World With Expanded Text Ads
Posted June 6, 2016  | CATEGORY: Ads
Boost CEO Tim Krozek wrote an op-ed article on Google’s latest Expanded Text Ads that MediaPost is running today. Read Tim’s article here. We like it so much we’re posting it on our blog as well. To learn more about ETAs visit us here. — A few weeks ago Google announced the most significant changes to AdWords since, well, […]

What You Need to Know about the AdWords API for ETA
Posted June 3, 2016  | CATEGORY: Ads, Boost Media
After Google’s big news last week about the changes to AdWords with Expanded Text Ads, they released notes on the latest version of the AdWords API, which includes initial access to ETAs.   Of note to marketers under “Migration Tips,” Google states:  “The migration to Expanded Text Ads will require your intervention: In many cases, […]

AdWords Expanded Text Ads: What Retailers Need to Know
Posted June 2, 2016  | CATEGORY: Ads, Customer Experience, Search
If you’re like most major retailers, you may have 100,000+ ads in your AdWords accounts—all of which will need to be rewritten, thanks to Google’s announcement last week. Expanded Text Ads (ETA) will be coming to all advertisers this year and it is the biggest change Google has ever made to its ad format. No official […]

How to manage tests with Google’s new Expanded Text Ads
Posted June 1, 2016  | CATEGORY: Ads, Search, Testing
With the recent beta release of Google’s new Expanded Text Ad (ETA) format, many advertisers are wondering how to approach testing the new ad type to understand it’s impact on performance. Google has cited a 20% lift in CTR for ETAs, but this is not guaranteed for all advertisers. The important question to understand is […]

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