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Category: "Ads"

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AdWords ETA: What You Need To Do Now
Posted May 26, 2016  | CATEGORY: Ads, Boost Media, Search
By now, you’ve heard the AdWords Expanded Text Ads announcement. This is big news for search engine marketers. Initial Google reports cited CTR lifts of 20%. But the change is going to require a massive amount of copywriting—or risk missing out big. Unless you’re one of a few beta testers, Expanded Text Ads isn’t yet […]

Boost Media Revolutionizes How Advertisers Write Ads for Google’s Major AdWords Change
Posted May 25, 2016  | CATEGORY: Ad Text Tips, Ads, Boost Media, Paid Search, Search
Expert Marketplace of professional copywriters writes high-quality ads fast and at scale for any advertiser with Boost Express Platform   San Francisco, CA – May 25, 2016 – Boost Media, the leading digital ad creative marketplace, today released its Express ad writing platform to help advertisers capitalize on Google’s latest and historic change to text […]

Google to launch Expanded Text Ads across all devices
Posted May 24, 2016  | CATEGORY: Ad Text Tips, Ads, Boost Media
Google just made some huge AdWords innovations for a mobile-first world. Here’s how this announcement impacts you. Expanded Text Ads Earlier this year, Google removed sidebar ads on desktop to improve the search experience and make it more consistent across devices. This paved the way for the biggest changes to text ads since AdWords launched fifteen years […]

Facebook Posts $10 Billion in Revenue, and Mobile Ad Revenue Surges
Posted April 26, 2016  | CATEGORY: Ads, Social, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares about Facebook and mobile ad growth. […]

5 Tips for Writing Digital Ads that Compel Users to Buy
Posted April 18, 2016  | CATEGORY: Ad Text Tips, Ads, Boost Media, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing compelling digital […]

Understanding Facebook Video Ads
Posted April 13, 2016  | CATEGORY: Ads, Mobile, Social, Video
Facebook video is becoming increasingly popular with one billion more daily video views than YouTube. From video profile pictures to Facebook Live streaming video, Facebook’s 1.5 billion users are adopting video as the medium of choice, and it’s time for brands to stand up and take note. What do you need to do to get […]

“Happy Accidents” with Mobile Banner Ads
Posted April 5, 2016  | CATEGORY: Ad Text Tips, Ads
File this one under interesting findings, and be careful how you handle it when filing it. According to a recent survey from mobile location firm Retale, an incredible 60% of clicks on mobile banner ads are unintentional. As in mistakes. Mis-clicks. Accidents. The survey showed that users most often encounter banner ads when clicking the […]

Win of the Week: Publish Books Online
Posted March 30, 2016  | CATEGORY: Ads, Boost Media, Search
You finally finished that book you’ve been writing for years. You dedicated many long nights and thousands of hours of research into making your ideas come to life, and you want to make sure your masterpiece ends up in the right hands. Luckily, with the keywords and the most convincing copy, you can find the perfect publisher. Check out the […]

5 Tips For Writing Strong Facebook Ad Copy
Posted March 29, 2016  | CATEGORY: Ad Text Tips, Ads, Boost Knowledge Base
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing strong […]

Win of the Week – Add Some Psychology to Those Keywords
Posted March 16, 2016  | CATEGORY: Ad Text Tips, Ads, Paid Search, Win Of The Week
Can you guess which ad won?     So, before revealing which ad won, let me just point out the ways in which they are similar, simply because the similarities are compelling for those that subscribe to a “Keywords & Deals” mentality: Both items have the same, keyword-rich headline Both repeat the keyword phrase “John […]

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