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Category: "Boost Media"

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Join Us At SMX East in NYC
Posted September 21, 2016  | CATEGORY: Boost Media, Events
Co-founder and CPO Rob Lenderman was invited to speak at the “Getting Images Right In Paid Search” panel at SMX East. Join us at the premier Search marketing conference in NYC on September 27-29. Panel Overview Images are central to many types of search and social advertising, and there are easily as many ways to fail […]

Boost Media Offers Only Creative Optimization Marketplace to Support Google’s Expanded Text Ads
Posted August 4, 2016  | CATEGORY: Ads, Boost Media
In preparation for Google’s October 26th deadline, Boost launches expanded text ads for customers across all devices San Francisco – August 4, 2016 – Boost Media, the leader in creative optimization marketing technology, today announced that it has become the industry’s only marketplace to offer full writing and testing support for Google’s expanded text ads […]

What You Need to Know about the AdWords API for ETA
Posted June 3, 2016  | CATEGORY: Ads, Boost Media
After Google’s big news last week about the changes to AdWords with Expanded Text Ads, they released notes on the latest version of the AdWords API, which includes initial access to ETAs.   Of note to marketers under “Migration Tips,” Google states:  “The migration to Expanded Text Ads will require your intervention: In many cases, […]

Marin Software and Boost Media Partner to Transition Advertisers to Google Expanded Text Ads
Posted May 31, 2016  | CATEGORY: Boost Media
SAN FRANCISCO, CA – May 25, 2016 – Marin Software Incorporated (NYSE: MRIN), the provider of leading cross-channel, cross-device, enterprise marketing software for advertisers and agencies, has an exclusive partnership with Boost Media to offer advertisers a unique solution to migrate ads over to Google’s new “Expanded Text Ads” format with speed and at scale. […]

AdWords ETA: What You Need To Do Now
Posted May 26, 2016  | CATEGORY: Ads, Boost Media, Search
By now, you’ve heard the AdWords Expanded Text Ads announcement. This is big news for search engine marketers. Initial Google reports cited CTR lifts of 20%. But the change is going to require a massive amount of copywriting—or risk missing out big. Unless you’re one of a few beta testers, Expanded Text Ads isn’t yet […]

Boost Media Revolutionizes How Advertisers Write Ads for Google’s Major AdWords Change
Posted May 25, 2016  | CATEGORY: Ad Text Tips, Ads, Boost Media, Paid Search, Search
Expert Marketplace of professional copywriters writes high-quality ads fast and at scale for any advertiser with Boost Express Platform   San Francisco, CA – May 25, 2016 – Boost Media, the leading digital ad creative marketplace, today released its Express ad writing platform to help advertisers capitalize on Google’s latest and historic change to text […]

Google to launch Expanded Text Ads across all devices
Posted May 24, 2016  | CATEGORY: Ad Text Tips, Ads, Boost Media
Google just made some huge AdWords innovations for a mobile-first world. Here’s how this announcement impacts you. Expanded Text Ads Earlier this year, Google removed sidebar ads on desktop to improve the search experience and make it more consistent across devices. This paved the way for the biggest changes to text ads since AdWords launched fifteen years […]

Writer’s Voice: ARF Unveils How Advertising Works Study
Posted May 10, 2016  | CATEGORY: Boost Media, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, explains a new advertising study. — […]

Writer’s Voice: How To Overcome the Dreaded Writer’s Block
Posted May 3, 2016  | CATEGORY: Boost Media, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares tips on overcoming writer’s block. […]

5 Tips for Writing Digital Ads that Compel Users to Buy
Posted April 18, 2016  | CATEGORY: Ad Text Tips, Ads, Boost Media, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing compelling digital […]

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