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Category: "Search"

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Marketing AI Will Always Need Humans – Fear Not!
Posted June 8, 2018  | CATEGORY: Ads, Paid Search, Search
Recently, retired marketing CEO and industry thought leader Rob Norman gave marketers the advice, “Fear not. The move toward automation will only create more need for the work marketers do to build relevant, assistive brands.” However, to avoid becoming obsolete, Norman claims marketers will need to evolve from intelligence workers to imagination workers to stay […]

Responsive Search Ads (RSA) – Fact Sheet
Posted May 30, 2018  | CATEGORY: Ad Text Tips, Ads, Mobile, Paid Search, Search
Download the Boost Media RSA Fact Sheet [Here] What’s Changing?  This new AdWords ad format, currently in beta, offers up to 15 headlines and 4 description lines. Dynamically combining up to 3 headlines and 2 descriptions in any given ad auction, while occupying twice as much real estate for advertiser’s search ads.   RSA Headlines RSA’s […]

Automation for Advertising: A Brief Overview
Posted May 4, 2018  | CATEGORY: Ads, Boost Knowledge Base, Paid Search, Search
SAN FRANCISCO, May 4, 2018 – Artificial intelligence. Machine learning. Automation. These words have been buzzing through seemingly every industry over the past several years.  Many people have a rough idea of what automation means in a factory setting or how giant e-commerce sites and search engines use AI and machine learning in their business, but […]

Bing Ads Announces End of Standard Text Ads
Posted May 12, 2017  | CATEGORY: Ad Text Tips, Ads, Search
This week, Bing Ads announced its deadline for ending their support of standard text ads (STA), in favor of the new expanded text ad (EXTA) format. Advertisers will have until July 31st, 2017 to continue creating and editing STAs before the platform deprecates support for this ad type. After this deadline, any enabled STAs in […]

Setting Up Apple Search Ads (for AdWords Experts)
Posted March 1, 2017  | CATEGORY: Mobile, Paid Search, Search
Previously, Boost Media shared an overview of Apple Search Ads vs. AdWords to help search marketers understand the new app advertising platform. Now, it’s time to delve deeper into the nuances to help you set up and manage your first Apple Search Ads campaign.   Apple Search Ads features and functionality Here are some of […]

Making Better Apps With Apple Search Ads Data
Posted November 17, 2016  | CATEGORY: Mobile, Paid Search, Search
What if, before developing an app, you knew exactly which features users wanted, and clearly understood app use-cases? Would having this information up-front influence your product roadmap? Could you leverage the information to build apps that more easily gain traction in the marketplace and save money on dev resources? Although there’s no crystal ball for […]

Creative for Apple Search Ads
Posted November 14, 2016  | CATEGORY: Mobile, Paid Search, Search, Testing
Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad creative. The first week, we shared ideas on incorporating Apple Search Ads into your marketing mix; last week, we provided a quickstart guide for AdWords experts […]

Apple Search Ads for AdWords Experts
Posted November 5, 2016  | CATEGORY: Mobile, Paid Search, Search
Last week, Boost Media outlined ideas on incorporating Apple Search Ads into your marketing mix. This week, we share tips to help you quickly transfer your AdWords SEM expertise to understanding Apple Search Ads. To keep it simple, we’ll compare Apple Search Ads and AdWords to see what’s the same and what’s different. Apple Search […]

Apple Search Ads: Adding Them to Your Mobile App Marketing Mix
Posted October 28, 2016  | CATEGORY: Mobile, Paid Search, Search
In June 2016, Apple released a beta version of its new Search Ads platform to promote mobile app downloads. On October 5th, Search Ads were released to all advertisers. Early adopters are seeing excellent results with very low competition and CPTs (cost-per-taps). Boost Media shares ideas on integrating Apple Search Ads into your overall mobile […]

Listen Up for 2017, Part III: Search, Social, and Podcasting
Posted October 20, 2016  | CATEGORY: Branding, Mobile, Paid Search, Search, Social, Testing
In the last installment of this series, Boost Media covered using podcasting and podcast advertising as a way to learn how to execute successful audio media, in preparation for audio and voice emerging as the next UI in 2017. Here, we shed light on how to use search and social to ensure conversions are resulting […]

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