Category: "Branding"

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How Far can AI go in Marketing?
Posted November 9, 2018  | CATEGORY: Ad Text Tips, Ads, Branding, Content, Data Science, Paid Search, Search, Testing
As technology is increasingly applied to all phases of marketing, how much of a role will there be for the traditional marketer? This question is particularly relevant to data-intensive areas of marketing such as SEM where vast amounts of information, metrics, and innumerable ad groups seem tailor-made for the application of data science and technology. […]

Listen Up for 2017, Part III: Search, Social, and Podcasting
Posted October 20, 2016  | CATEGORY: Branding, Mobile, Paid Search, Search, Social, Testing
In the last installment of this series, Boost Media covered using podcasting and podcast advertising as a way to learn how to execute successful audio media, in preparation for audio and voice emerging as the next UI in 2017. Here, we shed light on how to use search and social to ensure conversions are resulting […]

Getting Ready for 2017: Creative Resources
Posted September 29, 2016  | CATEGORY: Branding, Content, Image Optimization, Social, Video
It’s about that time of year. Pumpkin spice lattes and Halloween candy have made their debut, reminding us that 2017 is just around the corner. Yes, the holiday season is upon us, but it’s also time to start planning your marketing budget, resources, and strategy for the new year! To get you into the right […]

5 Creative Ideas for Snapchat and Instagram Stories
Posted September 22, 2016  | CATEGORY: Branding, Content, Customer Experience, Mobile, Social, Video
We certainly aren’t here to tell you which social media platform’s version of Stories is better—Instagram or Snapchat—but we think it’s important to understand what they’re about before pouring resources into them. Boost Media shares a few things to consider to help ensure your creative for Snapchat and Instagram Stories is jiving with your marketing […]

Choosing the Right Platform for Mobile Video Ads, Part II
Posted June 23, 2016  | CATEGORY: Branding, Mobile, Social, Video
You’ve likely heard many statistics like this one: As a result of seeing a branded mobile video, 40% of those surveyed visited a brand’s store or website. Or, 90% of users say that product videos help them make purchase decisions. Mobile video is highly influential and a critical advertising tool for brands to master. But […]

Choosing the Right Platform for Mobile Video Ads, Part I
Posted May 19, 2016  | CATEGORY: Branding, Mobile, Social, Video
Social video is practically synonymous with “mobile video.” More than half of Facebook’s 1.6 billion users are mobile-only, and 90% of Twitter’s promoted video views happen on mobile. And let’s not forget about the video distribution opportunities on mobile-only social platforms like Instagram and Snapchat. What’s the right mobile video platform for your brand to […]

Make Your Mark On Facebook Canvas
Posted April 7, 2016  | CATEGORY: Branding, Content, Image Optimization, Mobile, Social, Video
If you haven’t yet heard about Facebook Canvas, or you’re looking for insight on how to tackle this new advertising modality, we urge you to read on. Facebook Canvas is a full-screen mobile ad experience, enabling users to interact with branded content that loads as much as 10 times faster than a typical mobile landing […]

Pin Your Marketing Efforts on Pinterest, or Risk Missing Out
Posted March 31, 2016  | CATEGORY: Branding, Image Optimization, Mobile, Social, Video
Right now, Pinterest is a wide-open field of opportunity for marketers who are looking for ways to extend their advertising horizon. And while there isn’t a lot of hard-core data yet to  back Pinterest as a viable direct-response machine, there’s an awful lot of promising evidence cropping up. From a growing interest in Pinterest’s visual […]

Pinterest Video Pins: If You Pin It, They Will Watch
Posted March 24, 2016  | CATEGORY: Branding, Content, Mobile, Social, Video
At this stage, Pinterest as a platform for video is a wide-open field of dreams with much speculation and few details about the potential opportunity for brands. Is it time to get in on the action and test Pinterest Video Pins? Boost Media shares its insights to help you decide.   What might you gain […]

5 Tips on Pinterest Conversion Tracking
Posted March 3, 2016  | CATEGORY: Branding, Social
Your potential customers are using Pinterest for discovery, planning, and dreaming for the future, which makes it a great channel for accomplishing upper- and mid-funnel brand objectives. But, such branding initiatives are notoriously difficult to measure. Boost Media shares 5 tips to help you approach Pinterest conversion tracking for your brand, and to measure success […]

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