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Category: "Branding"

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7 Tips for Optimizing Promoted Pins
Posted February 25, 2016  | CATEGORY: Branding, Image Optimization, Social
Recent news releases and statistics about Pinterest have brands weighing the advertising opportunity on Pinterest. Pinterest passed an active monthly user threshold of 100 million in September 2015. Pinterest is also reportedly on its way to incorporating video ads into the platform, which will bring their advertising product into the spotlight. In addition, according to […]

Snapchat for Brands: 3 Things You Need To Know
Posted February 18, 2016  | CATEGORY: Branding, Image Optimization, Social, Video
Is it time for your brand to invest in Snapchat? The audience is there, waiting. A whopping 52% of Snapchat’s 100 million daily active users are Millenials. According to eMarketer, “22% of senior ad buyers said they plan to advertise on Snapchat this year for the first time.” Your early-adopter competitors are starting to enter […]

Holiday Marketeer: 2016 Holiday Marketing Trends
Posted December 30, 2015  | CATEGORY: Branding, Content, Customer Experience, Image Optimization, Social, Video
In our final installment of 2015, the Holiday Marketeer shares predictions on what we can expect for the 2016 holiday marketing season—and direction on what to prioritize throughout the year to prepare for 2016 holiday marketing trends.   An event ~5X bigger than Cyber Monday will come to the U.S. What if we told you […]

Myth Busters: You Can’t Gain Creative Insights from SEM Ad Copy Testing
Posted August 13, 2015  | CATEGORY: Ads, Branding, Content, Data Science, Paid Search
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that testing to gain creative insight hurts […]

Myth Busters: Emotion Doesn’t Belong in SEM Ad Creative
Posted July 8, 2015  | CATEGORY: Ad Text Tips, Branding, Paid Search
If you are a veteran search engine marketer, designing ad copy tests might be one of the last things on your mind. After all, you are responsible for defining strategies to test last year’s KPI’s, pushing your team to innovate and maintaining a competitive edge. But this is precisely why you can benefit from reevaluating your […]

How Search Data Can Inform Your Brand Strategy
Posted March 26, 2015  | CATEGORY: Branding, Search
How Search Data Can Inform Your Brand Strategy is part of a series on using search data to inform 5 key areas of your marketing strategy. If you haven’t already, be sure to read previous posts on Product Strategy and Competitive Strategy.   Search is a proxy to measure success of other brand activities   […]

Tuesday Ad Text Tips: To Brand or Not to Brand
Posted March 10, 2015  | CATEGORY: Ad Text Tips, Ads, Boost Media, Branding, Search
Today’s Tuesday Ad Text Tip is: always research and test the inclusion of your brand name in your ad copy.   Although including brand names in your ads could be an affordable way to boost site traffic and credibility, this is not always the case. Here are 3 questions to help guide your decision of whether to brand your […]

#TBT Reconnect with Your Old Friend AIDA
Posted January 29, 2015  | CATEGORY: Ads, Branding, Customer Experience
If you have ever taken a marketing course, you have probably learned (and maybe forgotten) this acronym: AIDA: Awareness, Interest, Desire, Action. If you are heavily focused on direct response efforts like search engine marketing, AIDA may not seem directly relevant to your job where your goal is to drive action. Furthermore, having been around for […]

#TBT Miss Pears Competition
Posted January 22, 2015  | CATEGORY: Branding
This week for Throwback Thursday, Boost Media uncovers 3 new digital marketing insights from the historical Miss Pears competition. Pears Soap was key to shaping modern marketing and advertising techniques. Back in 1959, they launched the Miss Pears competition: An annual beauty pageant in which young girls competed to be featured on the soap’s packaging for […]

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