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Lexical Insights: Unlocking the Hidden Value in your SEM Program
Posted November 18, 2018  | CATEGORY: Ad Text Tips, Ads, Content, Data Science, Paid Search, Search, Testing
All advertisers have a clear and measurable goal for their SEM program: drive more revenue at the lowest possible cost. While revenue generation will always be the primary goal for SEM, data science and text analytics are now able to find a new source of value from SEM efforts that had previously been unobtainable. Lexical […]

How Far can AI go in Marketing?
Posted November 9, 2018  | CATEGORY: Ad Text Tips, Ads, Branding, Content, Data Science, Paid Search, Search, Testing
As technology is increasingly applied to all phases of marketing, how much of a role will there be for the traditional marketer? This question is particularly relevant to data-intensive areas of marketing such as SEM where vast amounts of information, metrics, and innumerable ad groups seem tailor-made for the application of data science and technology. […]

Listen Up for 2017, Part II: Why you Should Consider Podcast Advertising
Posted October 13, 2016  | CATEGORY: Ads, Content, Mobile
In the last installment of this series, Boost Media shared how exciting technology trends like IoT, AI, wearables, voice-activated devices, and a growth in audio media are culminating to position audio and voice as the next-generation user interface (UI). But this, like all emerging trends, seems nebulous, highly uncertain, and not immediately actionable for marketers […]

Getting Ready for 2017: Creative Resources
Posted September 29, 2016  | CATEGORY: Branding, Content, Image Optimization, Social, Video
It’s about that time of year. Pumpkin spice lattes and Halloween candy have made their debut, reminding us that 2017 is just around the corner. Yes, the holiday season is upon us, but it’s also time to start planning your marketing budget, resources, and strategy for the new year! To get you into the right […]

Use Powerful Words to Compel Digital Ad Conversions
Posted September 27, 2016  | CATEGORY: Content, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, discusses the power of words […]

5 Creative Ideas for Snapchat and Instagram Stories
Posted September 22, 2016  | CATEGORY: Branding, Content, Customer Experience, Mobile, Social, Video
We certainly aren’t here to tell you which social media platform’s version of Stories is better—Instagram or Snapchat—but we think it’s important to understand what they’re about before pouring resources into them. Boost Media shares a few things to consider to help ensure your creative for Snapchat and Instagram Stories is jiving with your marketing […]

5 Tips for Writing a Better Blog Post
Posted May 17, 2016  | CATEGORY: Content, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing a […]

Make Your Mark On Facebook Canvas
Posted April 7, 2016  | CATEGORY: Branding, Content, Image Optimization, Mobile, Social, Video
If you haven’t yet heard about Facebook Canvas, or you’re looking for insight on how to tackle this new advertising modality, we urge you to read on. Facebook Canvas is a full-screen mobile ad experience, enabling users to interact with branded content that loads as much as 10 times faster than a typical mobile landing […]

Pinterest Video Pins: If You Pin It, They Will Watch
Posted March 24, 2016  | CATEGORY: Branding, Content, Mobile, Social, Video
At this stage, Pinterest as a platform for video is a wide-open field of dreams with much speculation and few details about the potential opportunity for brands. Is it time to get in on the action and test Pinterest Video Pins? Boost Media shares its insights to help you decide.   What might you gain […]

Write Digital Ads that Create Conversions
Posted February 23, 2016  | CATEGORY: Ad Text Tips, Ads, Content, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, provides a few tips on how […]

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