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Category: "Content"

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Back to the Basics: How Spelling and Grammar Used in Ad Copy Can Hurt (or Help) Your Bottom Line
Posted February 16, 2016  | CATEGORY: Ad Text Tips, Content, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week Judy Hill,  pen name ‘judyjudy44,’ one of our most engaged writers in our Creative Network, explains the importance of  proper spelling and grammar within […]

The Future of Social Media: 3 Things CMOs Need To Know
Posted February 11, 2016  | CATEGORY: Content, Image Optimization, Social, Video
With more than 2 billion active social media users worldwide, the influence of social on brand perception, customer relationships, and purchase decisions is undeniable. But, there’s a major shift happening in the way people interact socially and it’s a trend CMOs need to stay on top of. Boost Media shares 3 things CMOs need to […]

3 Ways to Squeeze SEO Juice from Video
Posted February 4, 2016  | CATEGORY: Content, Customer Experience, Image Optimization, Search, Video
Video has a huge positive impact on getting, retaining, and pleasing customers. Retailers cite a 40% increase in purchases as a result of video. What you may not have considered is the added SEO value of hosting videos on your site. In this article, Boost shares three ways to squeeze as much SEO juice from […]

Mobile Commerce – And Advertising – Poised To Take Off In 2016
Posted February 2, 2016  | CATEGORY: Ad Text Tips, Content, Mobile, Paid Search
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, explains how important it is for […]

Win of The Week – Benefits
Posted January 27, 2016  | CATEGORY: Ad Text Tips, Content, Paid Search, Uncategorized
With work piling up, Super Bowl parties to attend, and spring break vacations to enjoy, there is no time to waste feeling sick and staying in bed! You need the power and energy to accomplish your tasks and enjoy your time with family and friends. This week’s ‘win of the week’ capitalizes on promoting the […]

Pinterest Visual Search: What It Means For Marketers
Posted January 21, 2016  | CATEGORY: Content, Image Optimization, Social
Users have had a few months to play around with Pinterest visual search since the platform announced the release of it’s “crazy-fun new visual search tool.” People aren’t stopping keyword searches in droves to search visually. But, Pinterest’s visual search is among several indicators that marketers need to start testing visual marketing techniques and learn how […]

Win of the Week – Results That Show
Posted January 13, 2016  | CATEGORY: Ad Text Tips, Content, Paid Search
In today’s society, we all want to look our absolute best. We try hundreds and hundreds of products, never quite knowing which one will give us the results we are looking for. We end up throwing out product after product. Similarly, advertisers waste both time and money with boring ads that just do not work. Rather […]

What Star Trek and Ironman Tell Marketers About Voice Search
Posted January 7, 2016  | CATEGORY: Content, Customer Experience, Image Optimization, Paid Search, Search, Video
Voice search and voice-activated device interfaces are starting to gain traction. As marketers, it’s time to begin reinventing how you engage with customers. Nevermind Siri, Google Now, or Cortana. Mark Zuckerberg’s 2016 resolution is to build an Ironman-like AI bot to help him run his life. Meanwhile, Google has been prototyping a wearable Star Trek […]

Holiday Marketeer: 2016 Holiday Marketing Trends
Posted December 30, 2015  | CATEGORY: Branding, Content, Customer Experience, Image Optimization, Social, Video
In our final installment of 2015, the Holiday Marketeer shares predictions on what we can expect for the 2016 holiday marketing season—and direction on what to prioritize throughout the year to prepare for 2016 holiday marketing trends.   An event ~5X bigger than Cyber Monday will come to the U.S. What if we told you […]

Holiday Marketeer: 5 Holiday E-commerce Events Missing From Your Calendar
Posted October 15, 2015  | CATEGORY: Content, Customer Experience, Paid Search, Testing
Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we review often-overlooked holiday e-commerce events that should be on your calendar.   E-commerce professionals are well-versed in planning ahead for days like Black Friday and Cyber Monday. Opportunistic brands […]

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