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Category: "Content"

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Myth Busters: You Can’t Gain Creative Insights from SEM Ad Copy Testing
Posted August 13, 2015  | CATEGORY: Ads, Branding, Content, Data Science, Paid Search
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that testing to gain creative insight hurts […]

Travel Marketeer: Google Trends for Travel Marketers
Posted June 3, 2015  | CATEGORY: Content, Customer Experience, Data Science, Paid Search
Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we review uses of Google Trends for travel marketing planning. Google Trends is a fun tool where you can see the popularity […]

Travel Marketeer: 2016 Rio Olympics Travel Marketing Season Begins
Posted May 28, 2015  | CATEGORY: Content, Customer Experience
Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we help travel marketers prepare to capture travel bookings related to the 2016 Rio Olympic Games. It may seem like the 2016 […]

Boost Media Knowledge Base is Live!
Posted April 21, 2015  | CATEGORY: Boost Knowledge Base, Content, Search
We are thrilled to announce the launch of the Boost Media Knowledge Base. The Boost Media Knowledge Base is an online destination for educational content about creative optimization and paid search. It hosts a wide range of resources including search tips, case studies and much more.   Paid search marketers have expressed a demand for a go-to […]

Boost Shares Best Practices for Display Advertising on Marin Software Blog
Posted April 13, 2015  | CATEGORY: Boost Media, Content, Image Optimization, Webinars
Today Boost’s Content Manager, Sarah Burns, shared 3 Best Practices for Improving Your Display Advertising Campaign on Marin Software’s Marketing Insights blog. Although digital marketers often take a similar approach to search and display campaigns, successfully advertising on the display network requires individualized tactics.   The article highlights three best practices to boost your display advertising efforts including how to […]

The 4 P’s: Product-Place-Price-Promotion: Part IV
Posted February 26, 2015  | CATEGORY: Content
This week, we introduce the fourth and final post on the 4 P’s of content marketing where we discuss “Promotion.” You may have learned and forgotten about The 4 P’s of Marketing. But before you write it off as an outdated principle, let’s consider how it might be used as a framework in the digital […]

The 4 P’s: Product-Place-Price-Promotion: Part III
Posted February 18, 2015  | CATEGORY: Content, Uncategorized
You may have learned and forgotten about the 4 p’s of marketing. But before you write it off as an outdated principle, let’s consider how it might be used as a framework in the digital marketing world. It is particularly useful for content marketers. If you haven’t seen them already, review our previous posts on […]

The 4 P’s: Not What You Learned in Marketing Class, Part II
Posted February 12, 2015  | CATEGORY: Content
You may have learned and forgotten about the 4 P’s in a marketing class long ago. But the 4 P’s is a useful framework in the digital marketing world, particularly for content marketers. This week, we introduce the second of four P’s, “Place.” The 4 P’s for Content Marketers in the Digital Age: Place Going […]

The 4 P’s: Not What You Learned in Marketing Class, Part I
Posted February 5, 2015  | CATEGORY: Content
The 4 P’s: Product-Place-Price-Promotion In the 1960’s, marketing professor Edmund McCarthy introduced the “4 P’s of Marketing” often referred to interchangeably as the “marketing mix.” If you’ve ever taken a marketing class, this is a concept that you learned and probably forgot as fast as you can say “final exams.” But the 4 P’s provide a […]

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