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Category: "Customer Experience"

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5 Creative Ideas for Snapchat and Instagram Stories
Posted September 22, 2016  | CATEGORY: Branding, Content, Customer Experience, Mobile, Social, Video
We certainly aren’t here to tell you which social media platform’s version of Stories is better—Instagram or Snapchat—but we think it’s important to understand what they’re about before pouring resources into them. Boost Media shares a few things to consider to help ensure your creative for Snapchat and Instagram Stories is jiving with your marketing […]

AdWords Expanded Text Ads: What Retailers Need to Know
Posted June 2, 2016  | CATEGORY: Ads, Customer Experience, Search
If you’re like most major retailers, you may have 100,000+ ads in your AdWords accounts—all of which will need to be rewritten, thanks to Google’s announcement last week. Expanded Text Ads (ETA) will be coming to all advertisers this year and it is the biggest change Google has ever made to its ad format. No official […]

5 Great Ad Writing Tips From Industry Legend David Ogilvy
Posted March 22, 2016  | CATEGORY: Ad Text Tips, Boost Media, Customer Experience, Paid Search
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 great ad writing tips […]

Five Tips for Writing Better Banner Ad Copy
Posted March 15, 2016  | CATEGORY: Ad Text Tips, Ads, Customer Experience, Social, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing better banner […]

3 Ways to Squeeze SEO Juice from Video
Posted February 4, 2016  | CATEGORY: Content, Customer Experience, Image Optimization, Search, Video
Video has a huge positive impact on getting, retaining, and pleasing customers. Retailers cite a 40% increase in purchases as a result of video. What you may not have considered is the added SEO value of hosting videos on your site. In this article, Boost shares three ways to squeeze as much SEO juice from […]

What Star Trek and Ironman Tell Marketers About Voice Search
Posted January 7, 2016  | CATEGORY: Content, Customer Experience, Image Optimization, Paid Search, Search, Video
Voice search and voice-activated device interfaces are starting to gain traction. As marketers, it’s time to begin reinventing how you engage with customers. Nevermind Siri, Google Now, or Cortana. Mark Zuckerberg’s 2016 resolution is to build an Ironman-like AI bot to help him run his life. Meanwhile, Google has been prototyping a wearable Star Trek […]

Holiday Marketeer: 2016 Holiday Marketing Trends
Posted December 30, 2015  | CATEGORY: Branding, Content, Customer Experience, Image Optimization, Social, Video
In our final installment of 2015, the Holiday Marketeer shares predictions on what we can expect for the 2016 holiday marketing season—and direction on what to prioritize throughout the year to prepare for 2016 holiday marketing trends.   An event ~5X bigger than Cyber Monday will come to the U.S. What if we told you […]

Holiday Marketeer: 2015 Holiday Marketing Trends
Posted December 24, 2015  | CATEGORY: Customer Experience, Search, Testing
With Christmas just hours away, the 2015 holiday marketing season is nearly at an end. But, the gift of shopping behavior insights continues to bring digital marketers cheer. Since September, the Holiday Marketeer blog series has been bringing you important metrics, along with recommendations for implementing your holiday marketing strategy. Now, it’s time to look […]

Holiday Marketeer: Last-Minute Holiday Marketing Tips
Posted December 17, 2015  | CATEGORY: Ads, Customer Experience, Paid Search, Testing
Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy. In this installment, we talk about last-minute holiday marketing tips and metrics e-commerce marketers should know.   Final shipping cutoff dates before Christmas used to signal that the e-commerce marketer’s job was done. However, with […]

CSM Insights: Welcome to Boost Customer Support
Posted November 23, 2015  | CATEGORY: Boost Media, Customer Experience
Every month we bring you SEM insights from our knowledgeable Customer Success Team. Today we hear from Sr. Director of Customer Success Operations Emily Speer, who is focused on creating the processes required for excellent customer communication and growth at Boost. Emily is going to introduce you to the newest initiative on the Customer Success […]

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