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Category: "Data Science"

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Holiday Marketeer: Get Actionable Holiday Insights from Historical Data
Posted October 7, 2015  | CATEGORY: Data Science
Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we cover analyzing historical data to generate actionable holiday insights.   Imagine if you invested every dollar of your Q4 budget in the right place at the right time, using […]

Myth Busters: You Can’t Gain Creative Insights from SEM Ad Copy Testing
Posted August 13, 2015  | CATEGORY: Ads, Branding, Content, Data Science, Paid Search
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that testing to gain creative insight hurts […]

Travel Marketeer: Google Trends for Travel Marketers
Posted June 3, 2015  | CATEGORY: Content, Customer Experience, Data Science, Paid Search
Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we review uses of Google Trends for travel marketing planning. Google Trends is a fun tool where you can see the popularity […]

Search Data Can Inform Your Store Location Strategy
Posted April 9, 2015  | CATEGORY: Data Science, Paid Search, Search
Search Data Can Inform Your Store Location Strategy is part of a series on using search data to inform 5 key areas of your marketing strategy. If you haven’t already, be sure to read previous posts on how SEM data can help you to build your strategy around Product, Competition, Branding and Pricing. Let’s say […]

Part 10: SEM Ad Copy Testing Insights for Your CMO
Posted December 16, 2014  | CATEGORY: Data Science, Testing
The holidays are fast approaching and it is that time of year when marketers are finishing up analysis of Cyber Monday performance, swapping out free shipping cutoff promo messaging and writing “top 10” roundup blog posts for 2014. In this spirit, I give you the tenth and final installment of Boost Media’s Ad Copy Testing […]

Part 9: SEM Ad Copy Testing Insights for Your CMO
Posted December 9, 2014  | CATEGORY: Data Science, Paid Search, Testing
“It is the mark of an educated mind to be able to entertain a thought without accepting it.” ― Aristotle   Does DKI improve performance? Google is rolling out the ad customizer tool, which Search Engine Land calls “Dynamic Keyword Insertion On Steroids.” So it seems appropriate to reevaluate the merits of Dynamic Keyword Insertion (DKI). […]

Part 8: SEM Ad Copy Testing Insights for Your CMO
Posted December 2, 2014  | CATEGORY: Data Science, Search
Alice came to a fork in the road. ‘Which road do I take?’ she asked. ‘Where do you want to go?’ responded the Cheshire Cat. ‘I don’t know,’ Alice answered. ‘Then,’ said the Cat, ‘it doesn’t matter.’ ― Lewis Carroll, Alice in Wonderland   Carroll, may have written a children’s tale. But this piece of wisdom also […]

Part 7: SEM Ad Copy Testing Insights for Your CMO
Posted November 25, 2014  | CATEGORY: Data Science, Testing
Welcome to the seventh of 10 posts on generating insights for your CMO through SEM ad copy testing. Today we uncover the rather puzzling array of words that win in retail ads. CMO’s used to try to align brand messaging across channels by focusing on the specific brand attributes that seemed compelling. For example, “Quality, […]

Part 6: SEM Ad Copy Testing Insights for Your CMO
Posted November 11, 2014  | CATEGORY: Ads, Data Science, Testing
Isaac Newton’s Third Law of Motion tells us that “for every action there is an equal and opposite reaction.” This is also true in advertising. SEM provides the perfect laboratory to test and learn how customers will react to different calls-to-action. The industry standard best practice is to include a call-to-action in every piece of […]

Part 5: SEM Ad Copy Testing Insights for Your CMO
Posted November 4, 2014  | CATEGORY: Data Science, Paid Search, Testing
You don’t need Drew Carey to help you figure out if “The Price Is Right” for your products. SEM ad copy testing can determine not only the most profitable price point, but also the most lucrative way to messaging pricing. Inspired by “The Price is Right’s” Double Prices game, Boost Media shares how to do […]

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