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Part 6: SEM Ad Copy Testing Insights for Your CMO
Posted November 11, 2014  | CATEGORY: Ads, Data Science, Testing
Isaac Newton’s Third Law of Motion tells us that “for every action there is an equal and opposite reaction.” This is also true in advertising. SEM provides the perfect laboratory to test and learn how customers will react to different calls-to-action. The industry standard best practice is to include a call-to-action in every piece of […]

Part 5: SEM Ad Copy Testing Insights for Your CMO
Posted November 4, 2014  | CATEGORY: Data Science, Paid Search, Testing
You don’t need Drew Carey to help you figure out if “The Price Is Right” for your products. SEM ad copy testing can determine not only the most profitable price point, but also the most lucrative way to messaging pricing. Inspired by “The Price is Right’s” Double Prices game, Boost Media shares how to do […]

Part 4: SEM Ad Copy Testing Insights for Your CMO
Posted October 27, 2014  | CATEGORY: Ads, Data Science, Paid Search
Bil Keane, author of the comic strip, The Family Circus once said, “Yesterday is history, tomorrow is a mystery, today is a gift, which is why we call it the present.” Keane might have almost made a fantastic SEM data analyst. But he got one detail wrong. He should have said “now is a gift” […]

Part 3: SEM Ad Copy Testing Insights for Your CMO
Posted October 21, 2014  | CATEGORY: Ad Text Tips, Ads, Data Science
Oscar Wilde once said, “I love to talk about nothing. It’s the only thing I know anything about.” Wilde’s wisdom was about 125 years ahead of its time as SEM ad copy thought leadership. Boost Media has analyzed more than 1.3 billion retail AdWords ad impressions and found that it would be better to do […]

Part 2: SEM Ad Copy Testing Insights for Your CMO
Posted October 14, 2014  | CATEGORY: Ads, Data Science, Paid Search
Welcome to the second post in a ten-week series on how to generate CMO-level insights from SEM ad copy testing. This week, we eliminate customer acquisition cupid-killers and play match-maker between you and potential customers by sharing a critical SEM ad copy turnoff to avoid. Worst-performing word in retail SEM ads Back in 2009, OKCupid […]

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