Category: "Image Optimization"

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Getting Ready for 2017: Creative Resources
Posted September 29, 2016  | CATEGORY: Branding, Content, Image Optimization, Social, Video
It’s about that time of year. Pumpkin spice lattes and Halloween candy have made their debut, reminding us that 2017 is just around the corner. Yes, the holiday season is upon us, but it’s also time to start planning your marketing budget, resources, and strategy for the new year! To get you into the right […]

Guide to Getting Started with Facebook Ads: Creative
Posted July 28, 2016  | CATEGORY: Ads, Image Optimization, Social
Continuing our getting started guide for Facebook Ads, Boost Media will key in this week on how to generate effective creative for Facebook ads. If you haven’t already, check out the first installment of this series where we cover Facebook Ad objectives, budget, and campaign management practices; and the second installment, where we review Facebook […]

Make Your Mark On Facebook Canvas
Posted April 7, 2016  | CATEGORY: Branding, Content, Image Optimization, Mobile, Social, Video
If you haven’t yet heard about Facebook Canvas, or you’re looking for insight on how to tackle this new advertising modality, we urge you to read on. Facebook Canvas is a full-screen mobile ad experience, enabling users to interact with branded content that loads as much as 10 times faster than a typical mobile landing […]

Pin Your Marketing Efforts on Pinterest, or Risk Missing Out
Posted March 31, 2016  | CATEGORY: Branding, Image Optimization, Mobile, Social, Video
Right now, Pinterest is a wide-open field of opportunity for marketers who are looking for ways to extend their advertising horizon. And while there isn’t a lot of hard-core data yet to  back Pinterest as a viable direct-response machine, there’s an awful lot of promising evidence cropping up. From a growing interest in Pinterest’s visual […]

Drive Mobile App Engagement With Pinterest App Pins
Posted March 17, 2016  | CATEGORY: Image Optimization, Mobile, Social
With consumer time and attention going mobile, marketers have been focused on driving mobile app downloads. What’s becoming increasingly difficult; however, is enticing people to continue using your app once it’s on their phone.   Your first response to these challenges might be to turn to tried-and-true app marketing tactics like app store advertising, search […]

5 Opportunities for Retailers with Pinterest Buyable Pins
Posted March 10, 2016  | CATEGORY: Image Optimization, Mobile, Social
Buyable Pins is helping Pinterest grow from an engagement channel to a shopping discovery platform. However, there isn’t substantial data yet to prove that Buyable Pins is a mature direct-response marketing play—but there’s no doubt they drive value.   Boost Media shares 5 opportunities for retailers to drive value with Buyable Pins:   1.Drive incremental […]

7 Tips for Optimizing Promoted Pins
Posted February 25, 2016  | CATEGORY: Branding, Image Optimization, Social
Recent news releases and statistics about Pinterest have brands weighing the advertising opportunity on Pinterest. Pinterest passed an active monthly user threshold of 100 million in September 2015. Pinterest is also reportedly on its way to incorporating video ads into the platform, which will bring their advertising product into the spotlight. In addition, according to […]

Snapchat for Brands: 3 Things You Need To Know
Posted February 18, 2016  | CATEGORY: Branding, Image Optimization, Social, Video
Is it time for your brand to invest in Snapchat? The audience is there, waiting. A whopping 52% of Snapchat’s 100 million daily active users are Millenials. According to eMarketer, “22% of senior ad buyers said they plan to advertise on Snapchat this year for the first time.” Your early-adopter competitors are starting to enter […]

The Future of Social Media: 3 Things CMOs Need To Know
Posted February 11, 2016  | CATEGORY: Content, Image Optimization, Social, Video
With more than 2 billion active social media users worldwide, the influence of social on brand perception, customer relationships, and purchase decisions is undeniable. But, there’s a major shift happening in the way people interact socially and it’s a trend CMOs need to stay on top of. Boost Media shares 3 things CMOs need to […]

Facebook Video Advertising Poised For Huge Growth
Posted February 9, 2016  | CATEGORY: Image Optimization, Paid Search, Social, Video
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, delivers a report on the emerging growth of video advertising […]

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