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Category: "Mobile"

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Video Trends of 2017
Posted June 6, 2017  | CATEGORY: Mobile, Social, Video
It’s no surprise that video is taking the digital advertising by storm. No matter what vertical, customer engagement is exponentially more positive to video and cinemagraph ad formats. Ad units have gotten more and more interactive over the years and now video is king. Video creative demand is soaring and online video spend is expected […]

Setting Up Apple Search Ads (for AdWords Experts)
Posted March 1, 2017  | CATEGORY: Mobile, Paid Search, Search
Previously, Boost Media shared an overview of Apple Search Ads vs. AdWords to help search marketers understand the new app advertising platform. Now, it’s time to delve deeper into the nuances to help you set up and manage your first Apple Search Ads campaign.   Apple Search Ads features and functionality Here are some of […]

3 Facebook Ads Predictions for 2017
Posted December 13, 2016  | CATEGORY: Mobile, Social
Facebook has predicted slower growth in their latest earnings reports. What does this mean for Facebook advertisers and what can they expect from Facebook in 2017? Boost Media shares three predictions. 1. Higher CPCs on Facebook Ads Facebook is essentially running out of places to put ads and new users to reach out to. Twenty-two […]

Making Better Apps With Apple Search Ads Data
Posted November 17, 2016  | CATEGORY: Mobile, Paid Search, Search
What if, before developing an app, you knew exactly which features users wanted, and clearly understood app use-cases? Would having this information up-front influence your product roadmap? Could you leverage the information to build apps that more easily gain traction in the marketplace and save money on dev resources? Although there’s no crystal ball for […]

Creative for Apple Search Ads
Posted November 14, 2016  | CATEGORY: Mobile, Paid Search, Search, Testing
Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad creative. The first week, we shared ideas on incorporating Apple Search Ads into your marketing mix; last week, we provided a quickstart guide for AdWords experts […]

Apple Search Ads for AdWords Experts
Posted November 5, 2016  | CATEGORY: Mobile, Paid Search, Search
Last week, Boost Media outlined ideas on incorporating Apple Search Ads into your marketing mix. This week, we share tips to help you quickly transfer your AdWords SEM expertise to understanding Apple Search Ads. To keep it simple, we’ll compare Apple Search Ads and AdWords to see what’s the same and what’s different. Apple Search […]

Apple Search Ads: Adding Them to Your Mobile App Marketing Mix
Posted October 28, 2016  | CATEGORY: Mobile, Paid Search, Search
In June 2016, Apple released a beta version of its new Search Ads platform to promote mobile app downloads. On October 5th, Search Ads were released to all advertisers. Early adopters are seeing excellent results with very low competition and CPTs (cost-per-taps). Boost Media shares ideas on integrating Apple Search Ads into your overall mobile […]

Listen Up for 2017, Part III: Search, Social, and Podcasting
Posted October 20, 2016  | CATEGORY: Branding, Mobile, Paid Search, Search, Social, Testing
In the last installment of this series, Boost Media covered using podcasting and podcast advertising as a way to learn how to execute successful audio media, in preparation for audio and voice emerging as the next UI in 2017. Here, we shed light on how to use search and social to ensure conversions are resulting […]

Listen Up for 2017, Part II: Why you Should Consider Podcast Advertising
Posted October 13, 2016  | CATEGORY: Ads, Content, Mobile
In the last installment of this series, Boost Media shared how exciting technology trends like IoT, AI, wearables, voice-activated devices, and a growth in audio media are culminating to position audio and voice as the next-generation user interface (UI). But this, like all emerging trends, seems nebulous, highly uncertain, and not immediately actionable for marketers […]

5 Creative Ideas for Snapchat and Instagram Stories
Posted September 22, 2016  | CATEGORY: Branding, Content, Customer Experience, Mobile, Social, Video
We certainly aren’t here to tell you which social media platform’s version of Stories is better—Instagram or Snapchat—but we think it’s important to understand what they’re about before pouring resources into them. Boost Media shares a few things to consider to help ensure your creative for Snapchat and Instagram Stories is jiving with your marketing […]

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