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Category: "Mobile"

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5 Creative Ideas for Snapchat and Instagram Stories
Posted September 22, 2016  | CATEGORY: Branding, Content, Customer Experience, Mobile, Social, Video
We certainly aren’t here to tell you which social media platform’s version of Stories is better—Instagram or Snapchat—but we think it’s important to understand what they’re about before pouring resources into them. Boost Media shares a few things to consider to help ensure your creative for Snapchat and Instagram Stories is jiving with your marketing […]

Reframing Video Ads…Vertically
Posted September 15, 2016  | CATEGORY: Ads, Mobile, Social, Testing, Video
Things have certainly changed since the days of VVS (Vertical Video Syndrome) and SayNoToVerticalVideos.com. With 50% of all digital media consumption happening within mobile apps, it’s quickly becoming all about vertical video. It comes down to user experience. It’s far easier to view and interact with content on a mobile device when held vertically, especially […]

3 Video Ad Tests for a Changing Landscape
Posted September 8, 2016  | CATEGORY: Ads, Mobile, Social, Video
Mobile video is growing like wildfire, and what constitutes “video” is changing just as fast. The format, the way video is consumed, and how it fits into a consumer’s life overall is evolving. YouTube reports that mobile video consumption rises by 100% year after year.     To keep up with the rapidly evolving video […]

Mobile Advertising is Poised to Reach $100 Billion. Are You Ready to Boost Your Mobile Ad Power and Reach?
Posted September 6, 2016  | CATEGORY: Mobile, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Expert Marketplace. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Marketplace for over five years, explains why crafting compelling ad creative is […]

YouTube Mobile App Marketing
Posted August 25, 2016  | CATEGORY: Mobile, Video
Marketers have historically been concerned with driving mobile app downloads. However, users’ devices have become so super-saturated with apps, one in four installed mobile apps are never used. It’s time to come up with better strategies for engaging the right users and keeping them interested.   It’s well-worth considering YouTube as part of your mobile […]

What Apple Search Ads Mean for Mobile Advertisers
Posted June 30, 2016  | CATEGORY: Mobile, Paid Search, Search
Today, Apple iAds are officially disbanded, paving the way for the soon-to-be-released Apple Search Ads for the App Store. At this point, you may be wondering why the technology giant is doing this now, and what it might mean for mobile advertisers. Boost Media shares its perspective on this upcoming change.   Why Apple Search […]

Choosing the Right Platform for Mobile Video Ads, Part II
Posted June 23, 2016  | CATEGORY: Branding, Mobile, Social, Video
You’ve likely heard many statistics like this one: As a result of seeing a branded mobile video, 40% of those surveyed visited a brand’s store or website. Or, 90% of users say that product videos help them make purchase decisions. Mobile video is highly influential and a critical advertising tool for brands to master. But […]

What The Mary Meeker Report Means For Mobile Advertisers
Posted June 16, 2016  | CATEGORY: Ads, Mobile, Social, Video
In Mary Meeker’s Internet Trends 2016 report, she highlights a $22 billion gap in mobile ad spend relative to time spent on mobile. Some marketers debate the magnitude of this gap, but most agree on this: mobile ad spend is going to increase dramatically in the near term. If everyone expands their mobile advertising presence […]

Expanded Text Ads: How to Get 620 Characters
Posted June 9, 2016  | CATEGORY: Ad Text Tips, Ads, Mobile, Paid Search
The new AdWords (and now Bing Ads!) Expanded Text Ad format gives advertisers 140 characters to work with. But that’s not the whole story. Technically, you can dominate the SERP with 620 characters in one SEM ad. Boost Media shares how.   Is 620 characters really possible? You can have up to 4 Callout extensions […]

Choosing the Right Platform for Mobile Video Ads, Part I
Posted May 19, 2016  | CATEGORY: Branding, Mobile, Social, Video
Social video is practically synonymous with “mobile video.” More than half of Facebook’s 1.6 billion users are mobile-only, and 90% of Twitter’s promoted video views happen on mobile. And let’s not forget about the video distribution opportunities on mobile-only social platforms like Instagram and Snapchat. What’s the right mobile video platform for your brand to […]

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