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Category: "Paid Search"

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Win of the Week – Add Some Psychology to Those Keywords
Posted March 16, 2016  | CATEGORY: Ad Text Tips, Ads, Paid Search, Win Of The Week
Can you guess which ad won?     So, before revealing which ad won, let me just point out the ways in which they are similar, simply because the similarities are compelling for those that subscribe to a “Keywords & Deals” mentality: Both items have the same, keyword-rich headline Both repeat the keyword phrase “John […]

Five Quick Tips For Writing Effective Online Ads
Posted March 8, 2016  | CATEGORY: Ad Text Tips, Ads, Paid Search, Testing
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, gives you 5 simple tips for writing effective online […]

Win of The Week – Blooming Ads
Posted March 2, 2016  | CATEGORY: Ad Text Tips, Paid Search, Search, Win Of The Week
Spring has begun to sprung, which means it’s time to replenish the garden with some new plants and flowers. But a garden doesn’t become lush and beautiful on its own- it takes a little TLC to get there. Similar to ad copy, if you ignore it and forget to trim and prune it periodically, it won’t give you […]

Marketing Budgets Surge In 2016 – Digital Advertising Is At The Forefront
Posted March 1, 2016  | CATEGORY: Ad Text Tips, Mobile, Paid Search, Social, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week Dylan Barmmer, pen name “wordisborn,” who has been an active writer in our Creative Network for over five years, explains as […]

Win Of The Week – Master Ads
Posted February 24, 2016  | CATEGORY: Ad Text Tips, Paid Search, Win Of The Week
It’s never too late to go back to school. The same applies for ad copy – it’s never too late to make changes. Swapping out your ad copy and improving your CTR can only improve your paid search performance. Check out this week’s competing ads and pick which one you think earned it’s degree in paid search. […]

Win Of The Week – Ads That Take Off
Posted February 17, 2016  | CATEGORY: Ad Text Tips, Paid Search, Testing, Win Of The Week
No one ever settles for the first flight fare they come across. We all search and compare before booking. It takes time to find the best deals on air fare, similar to ad testing and optimizing. Compare these two ads for yourself and choose which ad you think soared.       If you chose Ad […]

Win of The Week- No More Guessing
Posted February 10, 2016  | CATEGORY: Ad Text Tips, Paid Search, Win Of The Week
As you watch your favorite Spring time series- may that be The Bachelor, American Crime, or the final season of American Idol– you may be left sitting on the edge of your seat each week wondering why that just happened to your favorite character (or contestant) and what is going to happen next. The best shows hook […]

Facebook Video Advertising Poised For Huge Growth
Posted February 9, 2016  | CATEGORY: Image Optimization, Paid Search, Social, Video
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, delivers a report on the emerging growth of video advertising […]

Win Of The Week – Ads That Catch The Heart
Posted February 3, 2016  | CATEGORY: Ad Text Tips, Boost Media, Mobile, Paid Search
Did you know over half of all Valentine’s Day gifts are purchased within one week of the holiday? According to Bing, mobile is projected to play a large role in the researching and gift-purchasing surrounding Valentine’s Day this year. Twenty-six percent of all smartphone users are projected to use their mobile device to research products […]

Mobile Commerce – And Advertising – Poised To Take Off In 2016
Posted February 2, 2016  | CATEGORY: Ad Text Tips, Content, Mobile, Paid Search
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, explains how important it is for […]

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