Category: "Social"

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Video Trends of 2017
Posted June 6, 2017  | CATEGORY: Mobile, Social, Video
It’s no surprise that video is taking the digital advertising by storm. No matter what vertical, customer engagement is exponentially more positive to video and cinemagraph ad formats. Ad units have gotten more and more interactive over the years and now video is king. Video creative demand is soaring and online video spend is expected […]

3 Facebook Ads Predictions for 2017
Posted December 13, 2016  | CATEGORY: Mobile, Social
Facebook has predicted slower growth in their latest earnings reports. What does this mean for Facebook advertisers and what can they expect from Facebook in 2017? Boost Media shares three predictions. 1. Higher CPCs on Facebook Ads Facebook is essentially running out of places to put ads and new users to reach out to. Twenty-two […]

Listen Up for 2017, Part III: Search, Social, and Podcasting
Posted October 20, 2016  | CATEGORY: Branding, Mobile, Paid Search, Search, Social, Testing
In the last installment of this series, Boost Media covered using podcasting and podcast advertising as a way to learn how to execute successful audio media, in preparation for audio and voice emerging as the next UI in 2017. Here, we shed light on how to use search and social to ensure conversions are resulting […]

Getting Ready for 2017: Creative Resources
Posted September 29, 2016  | CATEGORY: Branding, Content, Image Optimization, Social, Video
It’s about that time of year. Pumpkin spice lattes and Halloween candy have made their debut, reminding us that 2017 is just around the corner. Yes, the holiday season is upon us, but it’s also time to start planning your marketing budget, resources, and strategy for the new year! To get you into the right […]

5 Creative Ideas for Snapchat and Instagram Stories
Posted September 22, 2016  | CATEGORY: Branding, Content, Customer Experience, Mobile, Social, Video
We certainly aren’t here to tell you which social media platform’s version of Stories is better—Instagram or Snapchat—but we think it’s important to understand what they’re about before pouring resources into them. Boost Media shares a few things to consider to help ensure your creative for Snapchat and Instagram Stories is jiving with your marketing […]

Reframing Video Ads…Vertically
Posted September 15, 2016  | CATEGORY: Ads, Mobile, Social, Testing, Video
Things have certainly changed since the days of VVS (Vertical Video Syndrome) and SayNoToVerticalVideos.com. With 50% of all digital media consumption happening within mobile apps, it’s quickly becoming all about vertical video. It comes down to user experience. It’s far easier to view and interact with content on a mobile device when held vertically, especially […]

3 Video Ad Tests for a Changing Landscape
Posted September 8, 2016  | CATEGORY: Ads, Mobile, Social, Video
Mobile video is growing like wildfire, and what constitutes “video” is changing just as fast. The format, the way video is consumed, and how it fits into a consumer’s life overall is evolving. YouTube reports that mobile video consumption rises by 100% year after year.     To keep up with the rapidly evolving video […]

Facebook Says Mobile Ads Boosted Second Quarter Profits to $2 Billion. Are Your Mobile Ads Making Waves?
Posted August 30, 2016  | CATEGORY: Social, The Writer's Voice
Every week, Boost brings you insights straight from the writers in our Expert Marketplace. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares about Facebook mobile ads. […]

Guide to Getting Started with Facebook Ads: Wrap-up
Posted August 18, 2016  | CATEGORY: Social
This is a multi-part guide from Boost Media containing answers to common questions about getting started with Facebook Ads.   Objectives, budget, and campaign management From driving purchases or app downloads, to building your social following and raising awareness, there are many objectives you can accomplish with Facebook Ads—but only if you’re clear on what […]

Guide to Getting Started with Facebook Ads: Advanced Features
Posted August 11, 2016  | CATEGORY: Social
Facebook Ads are constantly changing. It would be a full-time job just to keep up with the Facebook advertising ecosystem. Fortunately, you don’t need to know all there is to know to get value from Facebook Ads. But, being aware of the advanced features can help provide context and confidence for working within the arena […]

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