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Category: "Testing"

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A best (but rarely used) practice for Paid Search
Posted January 27, 2019  | CATEGORY: Ad Text Tips, Ads, Data Science, Paid Search, Testing, Uncategorized
Large advertisers have thousands and frequently tens of thousands of ad groups that reflect the diverse and complex nature of their businesses. However, usually only 20% – 25% of these ad groups drive the majority of the activity in an account. As expected, these high-volume ad groups are the focus of a range of efforts […]

Lexical Insights: Unlocking the Hidden Value in your SEM Program
Posted November 18, 2018  | CATEGORY: Ad Text Tips, Ads, Content, Data Science, Paid Search, Search, Testing
All advertisers have a clear and measurable goal for their SEM program: drive more revenue at the lowest possible cost. While revenue generation will always be the primary goal for SEM, data science and text analytics are now able to find a new source of value from SEM efforts that had previously been unobtainable. Lexical […]

How Far can AI go in Marketing?
Posted November 9, 2018  | CATEGORY: Ad Text Tips, Ads, Branding, Content, Data Science, Paid Search, Search, Testing
As technology is increasingly applied to all phases of marketing, how much of a role will there be for the traditional marketer? This question is particularly relevant to data-intensive areas of marketing such as SEM where vast amounts of information, metrics, and innumerable ad groups seem tailor-made for the application of data science and technology. […]

Creative for Apple Search Ads
Posted November 14, 2016  | CATEGORY: Mobile, Paid Search, Search, Testing
Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad creative. The first week, we shared ideas on incorporating Apple Search Ads into your marketing mix; last week, we provided a quickstart guide for AdWords experts […]

Listen Up for 2017, Part III: Search, Social, and Podcasting
Posted October 20, 2016  | CATEGORY: Branding, Mobile, Paid Search, Search, Social, Testing
In the last installment of this series, Boost Media covered using podcasting and podcast advertising as a way to learn how to execute successful audio media, in preparation for audio and voice emerging as the next UI in 2017. Here, we shed light on how to use search and social to ensure conversions are resulting […]

Reframing Video Ads…Vertically
Posted September 15, 2016  | CATEGORY: Ads, Mobile, Social, Testing, Video
Things have certainly changed since the days of VVS (Vertical Video Syndrome) and SayNoToVerticalVideos.com. With 50% of all digital media consumption happening within mobile apps, it’s quickly becoming all about vertical video. It comes down to user experience. It’s far easier to view and interact with content on a mobile device when held vertically, especially […]

Google’s Expanded Text Ads are Finally Live. Hopefully You’re Ready
Posted July 26, 2016  | CATEGORY: Ad Text Tips, Ads, Search, Testing
The buzz around Google’s Expanded Text Ads (ETAs) is old news, but today Google officially launched the new longer ad format in AdWords — and advertisers are finally caring.   Or at least they should.   The longer format rolled out across all devices today alongside the existing standard ad format. As of October 26, […]

Cyber Monday in July
Posted July 7, 2016  | CATEGORY: Events, Paid Search, Search, Social, Testing
With its second annual Prime Day coming up on July 12th, Amazon is creating ‘Cyber Monday in July.’ Boost Media shares five tips for making the most of this growing e-commerce trend. Prime Day: The next “Singles Day” If the Asian e-commerce giant, Alibaba can singlehandedly create a shopping holiday that generates $14.3 billion in […]

Your Detailed Testing Strategy for Google Expanded Text Ads
Posted June 8, 2016  | CATEGORY: Ads, Testing
With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display.  While this is a strong shift toward mobile-first that levels the playing fields between natural search (SEO) ads […]

How to manage tests with Google’s new Expanded Text Ads
Posted June 1, 2016  | CATEGORY: Ads, Search, Testing
With the recent beta release of Google’s new Expanded Text Ad (ETA) format, many advertisers are wondering how to approach testing the new ad type to understand it’s impact on performance. Google has cited a 20% lift in CTR for ETAs, but this is not guaranteed for all advertisers. The important question to understand is […]

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