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Category: "Testing"

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Creative for Apple Search Ads
Posted November 14, 2016  | CATEGORY: Mobile, Paid Search, Search, Testing
Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad creative. The first week, we shared ideas on incorporating Apple Search Ads into your marketing mix; last week, we provided a quickstart guide for AdWords experts […]

Listen Up for 2017, Part III: Search, Social, and Podcasting
Posted October 20, 2016  | CATEGORY: Branding, Mobile, Paid Search, Search, Social, Testing
In the last installment of this series, Boost Media covered using podcasting and podcast advertising as a way to learn how to execute successful audio media, in preparation for audio and voice emerging as the next UI in 2017. Here, we shed light on how to use search and social to ensure conversions are resulting […]

Reframing Video Ads…Vertically
Posted September 15, 2016  | CATEGORY: Ads, Mobile, Social, Testing, Video
Things have certainly changed since the days of VVS (Vertical Video Syndrome) and SayNoToVerticalVideos.com. With 50% of all digital media consumption happening within mobile apps, it’s quickly becoming all about vertical video. It comes down to user experience. It’s far easier to view and interact with content on a mobile device when held vertically, especially […]

Google’s Expanded Text Ads are Finally Live. Hopefully You’re Ready
Posted July 26, 2016  | CATEGORY: Ad Text Tips, Ads, Search, Testing
The buzz around Google’s Expanded Text Ads (ETAs) is old news, but today Google officially launched the new longer ad format in AdWords — and advertisers are finally caring.   Or at least they should.   The longer format rolled out across all devices today alongside the existing standard ad format. As of October 26, […]

Cyber Monday in July
Posted July 7, 2016  | CATEGORY: Events, Paid Search, Search, Social, Testing
With its second annual Prime Day coming up on July 12th, Amazon is creating ‘Cyber Monday in July.’ Boost Media shares five tips for making the most of this growing e-commerce trend. Prime Day: The next “Singles Day” If the Asian e-commerce giant, Alibaba can singlehandedly create a shopping holiday that generates $14.3 billion in […]

Your Detailed Testing Strategy for Google Expanded Text Ads
Posted June 8, 2016  | CATEGORY: Ads, Testing
With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display.  While this is a strong shift toward mobile-first that levels the playing fields between natural search (SEO) ads […]

How to manage tests with Google’s new Expanded Text Ads
Posted June 1, 2016  | CATEGORY: Ads, Search, Testing
With the recent beta release of Google’s new Expanded Text Ad (ETA) format, many advertisers are wondering how to approach testing the new ad type to understand it’s impact on performance. Google has cited a 20% lift in CTR for ETAs, but this is not guaranteed for all advertisers. The important question to understand is […]

Five Quick Tips For Writing Effective Online Ads
Posted March 8, 2016  | CATEGORY: Ad Text Tips, Ads, Paid Search, Testing
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, gives you 5 simple tips for writing effective online […]

Win Of The Week – Ads That Take Off
Posted February 17, 2016  | CATEGORY: Ad Text Tips, Paid Search, Testing, Win Of The Week
No one ever settles for the first flight fare they come across. We all search and compare before booking. It takes time to find the best deals on air fare, similar to ad testing and optimizing. Compare these two ads for yourself and choose which ad you think soared.       If you chose Ad […]

‘6 Sins You’re Committing on Bing Ads’: What It Says About Bing Ad Copy
Posted January 14, 2016  | CATEGORY: Ads, Paid Search, Search, Testing
John Gagnon wrote an article on Search Engine Watch, “6 Sins You’re Committing on Bing Ads.” There’s plenty to learn from this article, including what these “sins” tell us about optimizing Bing ad copy. If you’re like most search marketers, you conduct ad copy testing on Google AdWords and then deploy your best AdWords ads […]

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