GO TO BOOSTMEDIA.COM (HOME PAGE)

Category: "Testing"

1 2 3 4 5

Win Of The Week – Ads That Take Off
Posted February 17, 2016  | CATEGORY: Ad Text Tips, Paid Search, Testing, Win Of The Week
No one ever settles for the first flight fare they come across. We all search and compare before booking. It takes time to find the best deals on air fare, similar to ad testing and optimizing. Compare these two ads for yourself and choose which ad you think soared.       If you chose Ad […]

‘6 Sins You’re Committing on Bing Ads’: What It Says About Bing Ad Copy
Posted January 14, 2016  | CATEGORY: Ads, Paid Search, Search, Testing
John Gagnon wrote an article on Search Engine Watch, “6 Sins You’re Committing on Bing Ads.” There’s plenty to learn from this article, including what these “sins” tell us about optimizing Bing ad copy. If you’re like most search marketers, you conduct ad copy testing on Google AdWords and then deploy your best AdWords ads […]

Holiday Marketeer: 2015 Holiday Marketing Trends
Posted December 24, 2015  | CATEGORY: Customer Experience, Search, Testing
With Christmas just hours away, the 2015 holiday marketing season is nearly at an end. But, the gift of shopping behavior insights continues to bring digital marketers cheer. Since September, the Holiday Marketeer blog series has been bringing you important metrics, along with recommendations for implementing your holiday marketing strategy. Now, it’s time to look […]

Holiday Marketeer: Last-Minute Holiday Marketing Tips
Posted December 17, 2015  | CATEGORY: Ads, Customer Experience, Paid Search, Testing
Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy. In this installment, we talk about last-minute holiday marketing tips and metrics e-commerce marketers should know.   Final shipping cutoff dates before Christmas used to signal that the e-commerce marketer’s job was done. However, with […]

Holiday Marketeer: Optimizing for Green Monday
Posted December 10, 2015  | CATEGORY: Ad Text Tips, Paid Search, Testing
Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy. In this installment, we talk about optimizing for Green Monday.   Green Monday falls on December 14th this year, and in case you weren’t aware, it has emerged as a notable shopping holiday. Green […]

Holiday Marketeer: Your December Guide for Holiday SEM Ad Creative
Posted December 3, 2015  | CATEGORY: Ad Text Tips, Paid Search, Testing
Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we review often-overlooked holiday e-commerce events that should be on your calendar for December.   With Black Friday and Cyber Monday behind us, it’s time to switch gears and start […]

Holiday Marketeer: Holiday Remarketing Creative Testing
Posted November 12, 2015  | CATEGORY: Image Optimization, Testing
Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy. In this installment, we talk about holiday remarketing use-cases and creative testing ideas.   ‘Tis the season for price comparing and deal hunting. This can lead to a lot of work and stress for […]

Holiday Marketeer: Mobile SEM Ad Testing
Posted October 29, 2015  | CATEGORY: Paid Search, Testing
Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we talk about how to approach holiday mobile SEM ad testing.   The holidays mark some of the biggest revenue opportunity days of the year for e-retailers. But shopping behavior […]

Holiday Marketeer: Your November Guide for Holiday SEM Ad Copy Optimization
Posted October 22, 2015  | CATEGORY: Ad Text Tips, Paid Search, Testing
Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we share Holiday SEM ad copy tests you can run each week in November to boost performance. Search engine marketers frequently emphasize the importance of optimizing holiday budgets for shoppers’ […]

Holiday Marketeer: 5 Holiday E-commerce Events Missing From Your Calendar
Posted October 15, 2015  | CATEGORY: Content, Customer Experience, Paid Search, Testing
Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we review often-overlooked holiday e-commerce events that should be on your calendar.   E-commerce professionals are well-versed in planning ahead for days like Black Friday and Cyber Monday. Opportunistic brands […]

1 2 3 4 5