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Category: "Testing"

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Holiday Marketeer: 2015 Holiday Shopping Strategy For Marketers
Posted September 24, 2015  | CATEGORY: Customer Experience, Paid Search, Search, Social, Testing
Make room pumpkin spice latte. It’s not just the start of fall: it’s kick-off time for the 2015 holiday shopping season. Twenty-five percent of shoppers say they complete some shopping before Halloween. This means it’s time for us e-commerce professionals to ring in the holidays. Boost Media is serving up hearty portions of 2015 holiday […]

Myth Busters for SEM Ad Creative: Blog Series Roundup
Posted September 16, 2015  | CATEGORY: Ads, Paid Search, Testing
As a veteran search engine marketer, you may have inadvertently adopted erroneous beliefs about SEM ad creative that are leading to missed competitive opportunities and stunted performance. To help break this curse, we developed the blog series, “Myth Busters for SEM Creative,” aimed at debunking false assumptions about SEM ad creative. The series covers myths […]

Travel Marketeer: Travel Trends to Inform Creative Optimization
Posted September 10, 2015  | CATEGORY: Testing
The Travel Marketeer examines data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this installment, we share ideas on how to use search behavior trends in travel to inform creative optimization.   Google recently released its updated “Travel Dashboard,” which is a data tool that […]

Myth Busters: Default Ad Rotation Settings Are Good Enough
Posted September 1, 2015  | CATEGORY: Ads, Paid Search, Testing
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel myths about ad rotation settings.   The myth Ad […]

Myth Busters: The Lowest Price Wins In SEM Ads
Posted August 27, 2015  | CATEGORY: Ads, Paid Search, Testing
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that the best price strategy is to […]

Myth Busters: Conversion Rate is the Best Metric for Measuring Ad Copy Test Results
Posted August 6, 2015  | CATEGORY: Testing
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that conversion rate is the best metric […]

Boost Media Shares Best Practices For Search Data on Marin Software Blog
Posted July 30, 2015  | CATEGORY: Boost Media, Paid Search, Search, Social, Testing
Today we shared 5 Ways Search Data Can Inform Your Marketing Strategy on Marin Software’s Marketing Insights Blog.   With Google processing more than 3.5 billion search queries in a single day, there’s a surprising amount of insight that can be gained by analyzing the content and user behaviors behind these searches. Studying your own paid search […]

Myth Busters: Creative Doesn’t Matter For Conversion Rate Optimization
Posted July 30, 2015  | CATEGORY: Customer Experience, Paid Search, Testing
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that creative is not critical to conversion […]

Travel Marketeer: 10 Ideas On How To Win Online Travel Bookings
Posted July 2, 2015  | CATEGORY: Ad Text Tips, Customer Experience, Paid Search, Testing
The Travel Marketeer is a series dedicated to examining data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. The series covers the following 10 topics to help you win online travel bookings:   Message price as more than a number   Price perception is shaped more […]

Travel Marketeer: Putting Travel Personas to Use, Part II
Posted June 25, 2015  | CATEGORY: Ad Text Tips, Ads, Customer Experience, Paid Search, Testing
Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we share ideas on how to utilize traveler personas to optimize ad creative.   Last week, we discussed different types of traveler […]

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