Category: "Testing"

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Part 6: SEM Ad Copy Testing Insights for Your CMO
Posted November 11, 2014  | CATEGORY: Ads, Data Science, Testing
Isaac Newton’s Third Law of Motion tells us that “for every action there is an equal and opposite reaction.” This is also true in advertising. SEM provides the perfect laboratory to test and learn how customers will react to different calls-to-action. The industry standard best practice is to include a call-to-action in every piece of […]

Part 5: SEM Ad Copy Testing Insights for Your CMO
Posted November 4, 2014  | CATEGORY: Data Science, Paid Search, Testing
You don’t need Drew Carey to help you figure out if “The Price Is Right” for your products. SEM ad copy testing can determine not only the most profitable price point, but also the most lucrative way to messaging pricing. Inspired by “The Price is Right’s” Double Prices game, Boost Media shares how to do […]

Whitepaper with WordStream: 6 Tips to A/B Test Your Way to Winning PPC Ads
Posted October 9, 2014  | CATEGORY: Paid Search, Testing
We teamed up with the paid search experts at WordStream to bring you our latest whitepaper, 6 Tips to A/B Test Your Way to Winning PPC Ads. WordStream provides search marketing software and PPC services that help online marketers get better results from their PPC and SEO efforts.   The whitepaper dives into the many […]

How to design SEM Ad Testing To Gain Both Insights And Results
Posted October 7, 2014  | CATEGORY: Ads, Paid Search, Testing
For the next 10 Tuesdays, Boost Media will be sharing secrets on how to derive executive insights from SEM ad testing. Moreover, we will provide benchmarks based on retail vertical data to answer questions like, “What is the number one worst word to include in SEM ad copy?” and, “How is this information actionable to […]

Start Your Holiday Season Prep Now
Posted September 15, 2014  | CATEGORY: Search, Testing
Believe it or not, it’s time to start preparing for the 2014 holiday season. We know it’s only September, and we agree November and December feel light years away. However, to get more online sales this holiday season, smart marketers start prepping now before the holiday frenzy is underway. Last year, online shopping sales hit […]

Get Schooled in SEM – Universities Offering SEM Degrees
Posted September 3, 2014  | CATEGORY: Search, Testing
Labor Day weekend is behind us and school is back in session, which got us thinking about which top universities are offering degrees in search engine marketing and digital marketing. Five or six years ago, only a handful of reputable programs offered degrees that dove into the fundamentals of SEM, pay-per-click marketing and copywriting. Colleges […]

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