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Category: "Uncategorized"

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Caveman Follow-Up
Posted January 16, 2013  | CATEGORY: Uncategorized
A few week’s back, I wrote about a contest between two ads, one for “The Caveman Diet,” and the other for “The Paleo Caveman Diet.” The Caveman Diet won, mostly because the major search term was “caveman diet” and if you’re calling it a caveman diet, that’s usually because you’re not yet familiar with the […]

Win of the Week – 176% Increase in CTR for Insulation Blowers
Posted December 7, 2012  | CATEGORY: Uncategorized
Take a look at the two ads below. If you were looking to buy an insulation blower, which ad do you think you’d click on?   PPC Ad #1 PPC Ad #2  These ads are completely different. Yet one of them performed far better than the other.  But which one? And why?  The winning ad […]

Weekly PPC Roundup – The Stuffed Edition
Posted November 24, 2012  | CATEGORY: Uncategorized, Weekly PPC Update
After finishing Thanksgiving dinner part 3 just a little bit ago, we are *this close* to passing into a food coma for the third time in less than 24 hours. Before we do that, though, let’s take a look at the latest news in PPC from the past week!   First, from Google….   There […]

Do Your PPC Ads Know How to Take “Yes” For An Answer?
Posted November 15, 2012  | CATEGORY: Uncategorized
The unfortunately salesman who keeps selling after he’s made the sale can often find he’s talked himself out of a deal. That’s called not knowing how to take yes for an answer.   And you’d think that PPC Ads would never suffer from this problem, what with the extreme length limitations placed on them and […]

Call to Action vs. Room to Act
Posted August 23, 2012  | CATEGORY: Ad Text Tips, Paid Search, Uncategorized
As per Win of the Week, standard operating procedure, make your (educated) guess as to which ad won:   So which ad really won?   Ad B improved Click-Through Rates by 375%! And to understand why you have to understand a bit of visual psychology, as explained by Molly Bang in her brilliant book, Picture […]

Credibility Counts
Posted June 11, 2012  | CATEGORY: Ad Text Tips, Paid Search, Uncategorized
Many of these columns focus in on what I might call the non-obvious factors that affect ad performance, mostly because one can only cover the obvious factors so much before boring the pants off of both writer and reader.   But that doesn’t mean the fundamentals are any less fundamental, and the astounding performance of […]

Behind The Scenes In Google’s Battle Against Bad Ads
Posted April 23, 2012  | CATEGORY: Uncategorized
We loved last week’s article on Search Engine Land covering Google’s never-ending battle against bad ads, and the struggle to gain advertisers’ trust.   The article covers key measures that Google is taking such as:   The move towards being more transparent with advertisers and end users regarding the measures that Google takes to ensure […]

Ads in the Wild: Ford Gets it Right
Posted April 9, 2012  | CATEGORY: Uncategorized
[originally posted on PPCHero]   When you jump on Twitter, you’re basically looking to be distracted. Sure, you’re also hoping to distract someone else with your own broadcasted thoughts, quotes, and hyperlinked articles, but you’re basically open to what’s out there, waiting for you in the tweet-streams of those you follow.   But when you […]

How Marrying Machines With Humans Makes Your Ads Pop
Posted April 2, 2012  | CATEGORY: Uncategorized
[originally posted on Adotas by David Greenbaum] How many ads do you see in a day? The answer is up for grabs, with estimates ranging from 200 to 5,000. If you’ve ever seen the Million Dollar Homepage, where 1 million advertisers have their ads on a single page, you know how hard it is to […]

Ads in the Wild: Tribal Is As Tribal Does
Posted March 27, 2012  | CATEGORY: Uncategorized
[originally posted on PPCHero]   What good does it do to hyper-target your market if you don’t tailor your messages and offers to reflect the targeting?   If you’re going to send all your segmented target audiences the same or almost the same messages and offers anyway, why bother targeting?   And this goes beyond […]

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