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Category: "Uncategorized"

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Ads in the Wild: Learning from “Controls”
Posted March 20, 2012  | CATEGORY: Uncategorized
[originally posted on www.PPCHero.com]   In direct marketing, the ad that sets the performance baseline — the ad you’re writing against — is known as the control.  Sometimes controls get beaten and replaced very quickly, and sometimes they run for decades. And learning from successful controls is an important part of improving.   But if […]

Ads in the Wild: Rocket Science? No. Scientific? Yes.
Posted March 15, 2012  | CATEGORY: Uncategorized
[originally posted on www.PPCHero.com]   So I saw this “meh” ad on my wife’s Facebook page, and thought it would make a pretty good example of “Things to Test on Your Facebook Ads.”     But before I list off everything that could probably be improved or might be worth testing, here are a few […]

Ads in the Wild: Do Your Ads Suffer From the Curse of Knowledge?
Posted March 13, 2012  | CATEGORY: Uncategorized
[originally posted on www.PPCHero.com] The theory of The Curse of Knowledge states that once you learn something, it becomes all-but-impossible to realize what it was like not to know that thing.   You start to assume everybody knows what you know. Maybe not consciously and directly, but your communication will often, unknowingly presume that your […]

Ads in the Wild: Fill the Frame
Posted March 1, 2012  | CATEGORY: Uncategorized
If you’re already dealing with a small image size, as you are in crafting Facebook advertisements, you never want to zoom out on the subject matter — that’ll just make the item appear microscopic.   Instead fill the frame with your image. This is especially the case when you’re selling a physical item. The following […]

Boost Returns to SMX to Showcase Ad Optimization Solutions
Posted February 28, 2012  | CATEGORY: Uncategorized
MEDIA ALERT—Boost Returns to SMX to Showcase Ad Optimization Solutions Discussions, Presentations Will Focus on Ways to Optimize Pay-Per-Click, Social Ad Performance   SAN FRANCISCO, Calif.–February 27, 2012–Boost, a performance-driven ad optimization solution for advertisers and agencies, announced today that Boost leaders will offer expert commentary and tips during four events at Search Marketing Expo […]

Join us For our ‘All You Need is PPC Love’ Webinar with Trada!
Posted February 2, 2012  | CATEGORY: Uncategorized
We’re partnering up with Trada to bring you our ‘All You Need is PPC Love’ free webinar on Thursday, February 9 at 12:30pm EST.   In this webinar we’ll cover:   Elements of a high-performing PPC ad How and which minor tweaks can significantly increase your ad performance Tips & tricks to help boost your […]

Heading to SMX West? Here’s a Discount!
Posted January 26, 2012  | CATEGORY: Uncategorized
Are you planning to attend SMX West next month? As if having the opportunity to attend presentations by 130 of the industry’s best search marketers and having the chance to take advantage of structured social networking events wasn’t enough, we’re excited to say that BoostCTR is offering a 10% discount for attendees that register to […]

Images, Headlines, and Targeting — Oh my!
Posted January 25, 2012  | CATEGORY: Ads, Search, Uncategorized
I  once saw a video clip of British-Irish comedian, Jimmy Carr, doing a bit on “enlargement” e-mails, asking if everyone else was getting spammed by them too, or if they were somehow targeting him based on some sort of presumed need.  He ended it by saying that the worst part was how half the e-mails […]

Is Your Facebook Ad Image Worth a Thousand Words?
Posted January 11, 2012  | CATEGORY: Uncategorized
These Facebook ad tips by Noran El-Shinnawy originally appeared on Search Engine Watch.   They say a picture is worth a thousand words. So when you’re stuck with a 160 character limit in a Facebook ad, use a great image to grab attention and tell the rest of your story.   Finding a good image […]

Ads in the Wild – Facebook Ad Autopsy
Posted January 10, 2012  | CATEGORY: Uncategorized
When most people think of testing results for Facebook Ads, they think in terms of boosting click-throughs — getting higher response rate by using the right picture and saying the right things.  But that’s an incomplete picture.   Don’t get me wrong: boosting CTR IS a good thing, but your goal should be to optimize […]

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